Communicate value. Educate your potential client. Land better work. Meet the proposal deck that helped us level up.
Early on at our studio, we were sending quotes as word docs with no context (except maybe some portfolio work attached). It was underwhelming to our potential clients to say the least. The problem? It focused only on cost, not value. It lacked context that related uniquely to the client. So we created this deck and client interview template for ourselves. It changed the game for us, hugely increasing the level of client and project price we were able to land.