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How to start your own business, grow your client base, and promote yourself without selling out or starving. This no faff, no fluff guide is peppered with applicable advice (things we learned from starting our own business), step-by-step guides, and worksheets to help you just get started already. Because raw talent and good ideas aren’t enough. And because you can do this. Really.
The second edition is here! Rewritten and expanded (104 more pages than the 1st Edition), Freelance and Business and Stuff is a down-to-earth, approachable guide for any creative looking to start freelancing or launch a studio. From positioning and branding your own business to filing paperwork, landing clients, and pricing – you’ll learn exactly how to start and run your own creative studio without selling out or starving.
Introduction
Chapter 1
Not Easy, But Not Impossible
Chapter 2
Get by with a Little Help
Chapter 3
Budgeting and Income Planning
Chapter 4
Pricing
Chapter 5
Proposals: More than a Quote
Chapter 6
Discovery and Positioning
Chapter 7
Branding Your Business
Chapter 8
Making It Official
Chapter 9
Getting Clients
Chapter 10
Marketing, Brand Awareness, and
Reputation
Chapter 11
Contracts
Chapter 12
Project Management
Chapter 13
Effective Communication and
Collaboration
Chapter 14
Maintaining Your Financial Health
Chapter 15
Onwards and Upwards
For all creatives
Business is business. While we’re brand designers, the advice you’ll learn in this book is generally applicable to any kind of creative.
Plus, free posters!
Each chapter opener features a poster we designed, which you can razor out and hang on your walls (or use as fire kindling).
As a creative, working for yourself can seem like the ultimate dream scenario. It’s true that freelancing can tailor your career to your unique skills, goals, schedule and work habits. But being your own boss also means taking on roles, responsibilities and risks that you didn’t have when you worked for someone else. This book will help you create a plan of attack and set up necessary procedures.
