“Hoodzpah added value far beyond what we’d imagined.
Hoodzpah is the creative superpower behind our Skip branding and honestly just some of my favorite designers on the planet. We trust them entirely.” – Dustin Locke, former CD at Skip
“Hoodzpah is our secret weapon.
Eterneva is not Eterneva without Hoodzpah. I trust them wholeheartedly to take my vision and make it 1000x better.” – Adelle Archer, Co-Founder of Eterneva
“A joy to work with.
Hoodzpah has developed a number of brand identities for us and always impress with their informed approach and creative solutions.” – Tom Cartmale, Red Bull Media House
“We are thrilled with the results.
The process of branding and naming was met with such detail, organization and creativity.” – Becca Norton, Marketing Manager at Odds On VC
Hoodzpah head shots and above team photo by Patrick Yandoc Featuring: Amy Hood, Jen Hood, Bea Morgan, Arturo Jimenez
Clients have included
Hoodzpah is a collaborative branding and type studio based out of Southern California. We create to delight the disenchanted, defy the ordinary, and decipher the woods from the trees. Our unique style and Swiss-army-skillset have led to exciting collaborations with brands and companies known and unknown, large and small.
Our purpose is to help our clients connect in a meaningful and memorable way with their clients; whether it’s concepting title treatments for a feature film, creating an epic comemorative retirement zine for a legendary athlete, making a hilarious yet informative illustration system for a portable bidet startup, or branding a company making diamonds from cremation ashes.
Jennifer Hood
Co-Founder / Principal
Jennifer is a mildly tortured artist. Besides branding, type design, and business as usual, she’s fond of clanging on her piano, pretending to make music in Logic Pro, falling under Netflix’s spell, thinking up jokes and meet cutes for a script she’ll never write, and prowling the local neighborhoods looking for animals to pet. She’s the co-author of Freelance, and Business, and Stuff with her sister, Amy; a co-founder of the Southern California creative meetup Connecting Things; and a former teacher of Professional Practices at Laguna College of Art and Design.
Amy Hood
Co-Founder / Principal
Amy Hood is a brand identiy designer whose work centers around custom lettering solutions. When she’s not stress-watching Laker games, Amy can be found at the beach plein-air doodling and practicing her Smashball back hand. She co-authored the book “Freelance, and Business, and Stuff: A Guide for Creatives” (and it’s related online course) with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design. She is the font designer behind Palm Canyon Drive, Beale, Redondo Ave, Beverly Drive, and more. No one has ever accused Amy of being a minimalist.
Arturo Jimenez
Senior Graphic Designer
Arturo is essential to the Hoodzpah crew. He is a regular lifeline for most of our legacy clients, executing layout design, illustration, packaging design, and even motion work without breaking a sweat or shedding a single tear. When he’s not photosynthesizing from the warm glow of his computer screen, you can catch him making beats, digging for obscure records at any given swap meet, or eating more Flame Broiler than any self-respecting person should be eating. Talk to him about The Simpsons or expose him to new (good) music and you’ll be buds 4 life. Gamer Tag: hearturo.
Bea Morgan
Designer and Assistant to the Regional Manager
Bea is Hoodzpah’s resident wizard. She somehow manages to keep emails sorted, books shipped, and customers happy in between also sharing in design duties for Hoodzpah clients. She is a vintage enthusiast, a knife and sword collector, a meme wielder, and an unapologetic Trekkie (Team Spock).
Jennifer Hood
Co-Founder / Principal
Jennifer is a mildly tortured artist. Besides branding, type design, and business as usual, she’s fond of clanging on her piano, pretending to make music in Logic Pro, falling under Netflix’s spell, thinking up jokes and meet cutes for a script she’ll never write, and prowling the local neighborhoods looking for animals to pet. She’s the co-author of Freelance, and Business, and Stuff with her sister, Amy; a co-founder of the Southern California creative meetup Connecting Things; and a former teacher of Professional Practices at Laguna College of Art and Design.
Amy Hood
Co-Founder / Principal
Amy Hood is a brand identiy designer whose work centers around custom lettering solutions. When she’s not stress-watching Laker games, Amy can be found at the beach plein-air doodling and practicing her Smashball back hand. She co-authored the book “Freelance, and Business, and Stuff: A Guide for Creatives” (and it’s related online course) with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design. She is the font designer behind Palm Canyon Drive, Beale, Redondo Ave, Beverly Drive, and more. No one has ever accused Amy of being a minimalist.
Arturo Jimenez
Senior Graphic Designer
Arturo is essential to the Hoodzpah crew. He is a regular lifeline for most of our legacy clients, executing layout design, illustration, packaging design, and even motion work without breaking a sweat or shedding a single tear. When he’s not photosynthesizing from the warm glow of his computer screen, you can catch him making beats, digging for obscure records at any given swap meet, or eating more Flame Broiler than any self-respecting person should be eating. Talk to him about The Simpsons or expose him to new (good) music and you’ll be buds 4 life. Gamer Tag: hearturo.
Bea Morgan
Designer and Assistant to the Regional Manager
Bea is Hoodzpah’s resident wizard. She somehow manages to keep emails sorted, books shipped, and customers happy in between also sharing in design duties for Hoodzpah clients. She is a vintage enthusiast, a knife and sword collector, a meme wielder, and an unapologetic Trekkie (Team Spock).
