You’re here because you have a vision, a better way, a big idea. We’re here to manifest your purpose and inspire your audience through brand identity that’s relevant and enduring.

Brand Strategy

Naming

Logo Design

Visual Identity

Illustration

Custom Type and Fonts

Packaging

Editorial and Layout

Environmental Placemaking

Hoodzpah is a collaborative branding and type studio based out of Southern California. We create to delight the disenchanted, defy the ordinary, and decipher the woods from the trees. Our unique style and Swiss-army-skillset have led to exciting collaborations with brands and companies known and unknown, large and small.

Every project we take on is spear-headed by the studio principals. You know and deal directly with the creative leads on the project, to ensure a productive and collaborative experience.

The goal is always the same, to help our clients connect in a meaningful and memorable way with their clients and community; whether it’s concepting title treatments for a feature film, creating an epic comemorative retirement zine for a legendary athlete, making a hilarious yet informative illustration system for a portable bidet startup, or branding a company making diamonds from cremation ashes.

Clients have included

“...A joy to work with, they have developed a number of brand identities and campaign concepts for us and always impress with their informed approach and creative explorations, as well as the energy, enthusiasm and personality they bring to our brand work”.

– Tom Cartmale, Red Bull Media House

"Eterneva is not Eterneva without Hoodzpah. I trust them wholeheartedly to take my vision and make it 1000x better with their perfect words and beautiful design eye. They are our secret weapon."

– Adelle Archer, Co-Founder of Eterneva

"Hoodzpah is the creative superpower behind our Skip branding and honestly just some of my favorite designers on the planet. They completely understood our vision with Skip and added value far beyond what we'd imagined. We trust them entirely."

– Dustin Locke, former CD at Skip

Jennifer Hood

Co-Founder / Principal

Jennifer is a mildly tortured artist. She’s interested in the strategy behind good branding decisions. Besides business as usual, she’s fond of clanging on her piano, Googling symptoms for her ailing plants, falling under Netflix’s spell, and singing pitchy Waylon songs while driving her old Discovery with the windows down. She’s the co-author of Freelance, and Business, and Stuff with her sister, Amy; and a co-founder of the Southern California creative meetup Connecting Things.

Amy Hood

Co-Founder / Principal

Amy is a brand identity designer whose work centers around custom lettering solutions. She is the font designer behind Palm Canyon Drive, Beale, Lone Pine, and Beverly Drive. When she’s not spewing Lakers stats at the local watering hole, Amy can be found driving up PCH – wailing along to honkytonk love songs – looking for the closest In-N-Out. She is a co-founder of the creative meet up, #ConnectingThings, and co-authored the book Freelance, and Business, and Stuff: A Guide for Creatives with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design.

Arturo Jimenez

Designer

Arturo is essential to the Hoodzpah crew. He is a regular lifeline for most of our legacy clients, executing layout design, illustration, packaging design, and even motion work without breaking a sweat or shedding a single tear. When he’s not photosynthesizing from the warm glow of his computer screen, you can catch him making beats, digging for obscure records at any given swap meet, or eating more Flame Broiler than any self-respecting person should be eating. Talk to him about The Simpsons or expose him to new (good) music and you’ll be buds 4 life. Gamer Tag: hearturo.

Bea Morgan

Assistant to the Regional Manager

Bea is Hoodzpah’s resident wizard. She somehow manages to keep emails sorted, books shipped, and customers happy in between also sharing in design duties for Hoodzpah clients. She is a vintage enthusiast, a knife and sword collector, a meme wielder, and an unapologetic Treky (Team Spock).

Jennifer Hood

Co-Founder / Principal

Jennifer is a mildly tortured artist. She’s interested in the strategy behind good branding decisions. Besides business as usual, she’s fond of clanging on her piano, Googling symptoms for her ailing plants, falling under Netflix’s spell, and singing pitchy Waylon songs while driving her old Discovery with the windows down. She’s the co-author of Freelance, and Business, and Stuff with her sister, Amy; and a co-founder of the Southern California creative meetup Connecting Things.

Amy Hood

Co-Founder / Principal

Amy is a brand identity designer whose work centers around custom lettering solutions. She is the font designer behind Palm Canyon Drive, Beale, Lone Pine, and Beverly Drive. When she’s not spewing Lakers stats at the local watering hole, Amy can be found driving up PCH – wailing along to honkytonk love songs – looking for the closest In-N-Out. She is a co-founder of the creative meet up, #ConnectingThings, and co-authored the book Freelance, and Business, and Stuff: A Guide for Creatives with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design.

Arturo Jimenez

Designer

Arturo is essential to the Hoodzpah crew. He is a regular lifeline for most of our legacy clients, executing layout design, illustration, packaging design, and even motion work without breaking a sweat or shedding a single tear. When he’s not photosynthesizing from the warm glow of his computer screen, you can catch him making beats, digging for obscure records at any given swap meet, or eating more Flame Broiler than any self-respecting person should be eating. Talk to him about The Simpsons or expose him to new (good) music and you’ll be buds 4 life. Gamer Tag: hearturo.

Bea Morgan

Assistant to the Regional Manager

Bea is Hoodzpah’s resident wizard. She somehow manages to keep emails sorted, books shipped, and customers happy in between also sharing in design duties for Hoodzpah clients. She is a vintage enthusiast, a knife and sword collector, a meme wielder, and an unapologetic Treky (Team Spock).

We’d love to hear about your project.

Email Us