Nettie is a new Pickleball brand making high quality paddles and kits for casual and serious players alike. Founder Catherine Baxter came to us looking for a nostalgic and playful design sensibility that hearkened back to old racquet clubs of yesteryear. The goal was to make a visual presence that would appeal to more design-savvy consumers, without alienating casual players or serious athletes. We wanted to make the best looking, best playing, best value Pickleball brand out there.
Pickleball is the fastest growing sport in America. If you’ve ever played, you know the sheer fun of this unassuming game. Catherine Baxter discovered a Pickleball set while at her parents house. Soon she was rounding up friends, family, and co-workers to play impromptu games. It’s a game for non-athletes and athletes alike, for all ages and all walks. But Pickleball products lacked the same diversity. The pickleball gear market was clumped into high quality gear for athletes (with designs that looked straight from an energy drink can), or cheap amateur sets covered in cheesy graphics. Nettie would live in the market gap: a feel-good athletic brand that is inclusive, quality-made, and elevated in design execution.
— Logo System
— Typography, Color
— Paddle Designs
— Brand Guidelines