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Discovery Deck Template for Creatives

This is the deck we’ve been using and perfecting for 6+ years at Hoodzpah.

It’s the first deck our clients see after we’ve landed the project, and it’s *crucial* to aligning on goals, winning buy-in, and building trust before presenting creative.


Available in 3 aesthetic styles:

Hoodzpah Decks Easy to edit

Easy to edit fonts and colors

Hoodzpah Decks Dummy copy

Real example content to help you when writing for your own client

Hoodzpah Decks pro tips

Extra pro tips and advice on how to use

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A deck template to win your client’s buy-in and set the parameters for a project’s success

A Discovery/Strategy phase of a creative project is where you research and define the who, what, how, and why/why now of the project before you start creating anything. A great Discovery Deck documents these findings, defining the main goal of the project and the terms for success. We’re always amazed at how relieved and excited clients are after seeing this phase! Clients get so much reassurance in seeing you understand what their goal is and why. And this makes sure everyone is on the same page before you move to creative.

Taking creative work from subjective to objective.

By getting client buy-in on your Discovery Deck, you now have a North star to which all upcoming creative decisions can be tied and measured against. This will help you avoid the dreaded subjective feedback of “I just don’t like it”, because you can prove your solution objectively based on whether it meets the goals and terms of the Discovery.

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Easy to use and update to match your branding.

We’ve styled these decks with FREE Google Fonts so that all you have to do is replace your logo and they’re ready to use! Want to use your own brand fonts? It’s as easy as updating a couple of paragraph styles.

Note: Basic understanding of InDesign and/or Figma recommended to use these templates.
Hoodzpah Discovery Deck Template how to notes in margins orion style

Browse more of the Deck Templates

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Pro Deck Bundle

Buy all 3 and save!
$119 95.20



  • InDesign and Keynote formats. (Plus IDML and PPTX files)
  • Keynote can easily be uploaded to Google Slides to use
  • 2 Design themes included
  • 16:9 layouts.
  • Easily update styles. Fully customizable.
  • 18 Pages per style.
  • Uses free fonts from Google Fonts.
  • A detailed how-to guide is included, with tips for pricing.

Plus: We’ve also included a guide to your first call with a client before you make the proposal. This step is KEY to getting the information you need to make a proposal that wins them over.

“I love it. I’ve had a 100% conversion rate since I started using [the proposal] in December, and most clients are going towards the upper tiered scope.”

– Shane Kingery, Kingery Design

2 styles / themes


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