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Freelance, and Business, and Stuff – Paperback

Name: Freelance, and Business, and Stuff – Paperback
SKU: 14655
Price: 29.95 USD
Availability: OutOfStock

$29.95

Out of stock

This freelance book is a step-by-step guide made for creatives by creatives. Freelancing can feel overwhelming. But it’s not as hard as you think! In this down-to-earth, no fluff, easy-to-read book, you’ll learn exactly what steps to take to start and run your own creative studio without selling out or starving. Written by the founders of Hoodzpah based on what they’ve learned across 11 years running their own studio.

Includes free digital copy.

Freelance, and Business, and Stuff – Paperback

Out of stock

"Using this book as a guide recently helped me land my biggest client project *ever*...literally more than quadrupling my monthly income."

- Morgan C.

"This book is hands down the most helpful resource I’ve found as a creative!"

- Addison K.

"This book is stuffed with brilliance on business and creative elements you don't normally see shared with the masses."

- Gordon C.

Freelance and Business and Stuff books by Hoodzpah

Feel confident in your freelance process and pricing

Whether you’re taking on your own clients for the first time, or looking to level up your studio after years in a rut, Freelance, and Business, and Stuff is a practical guide to starting and running a successful creative business that doesn’t stress you out or burn you out.

• Answer the question: “Am I doing this right?”
• Complete tasks in our chapter-recap checklists to keep on track.
• Refine your process and pricing so you can feel confident.
• Hear anecdotes from our own studio experience.
• Learn the simple business principles that helped our own studio take off in ways we never could have imagined (which we learned from mentors and peers generous enough to share).

Freelance and Business and Stuff soft cover by Hoodzpah

“This book is literally the best thing I’ve bought this year I can’t recommend enough!”

– Sarah Jamieson

About

“So helpful, well written, and more than I got out of school.”

– Anna McNaughty

Freelance, and Business, and Stuff is a book for any creative looking for more control in their career.

Whether you’re taking on your own clients for the first time, or looking to level up your studio after years in a rut: we wrote this book to give creatives easy-to-act on principles that will truly make a difference.

“This book is literally the best thing I’ve bought this year I can’t recommend enough!”

– Sarah Jamieson

Running a successful business that doesn’t stress you out or burn you out is an art all its own. Once we learned some simple principles from our own mentors and peers, our own studio took off in ways we never could have imagined.

We went from making ends meet, to making six figure salaries. We went from just working at “friends rates” to working with dream clients like 20th Century Fox and the Los Angeles Lakers. We’re sharing with you what others have generously shared with us about starting and running a successful creative studio.

You’ll learn to

Make a budget
Calculate your hourly rate
Flat rate quote (value-based pricing)
Communicate value
Create a proposal
Brand your business
File necessary paperwork (USA)
Assemble needed team/allies
Make contracts
Promote yourself
Grow your audience
Get work
Communicate with clients
Present work
Fine-tune workflow
Setup and track financials
And much more!

Authors

Amy and Jennifer Hood are twin sisters and the Co-Founders / Principals behind Hoodzpah, a brand identity and type design studio based out of Southern California. Since they started Hoodzpah in 2011, they’ve branded hundreds of businesses and worked on projects with companies like Airbnb, 20th Century Fox, Beyond Meat, Red Bull, and Target.

While they cannot read each others’ minds, they can text each other while working in the same room, which is almost the same.

They taught Professional Practices at Laguna College of Art and Design (LCAD) where this book is currently being used as curriculum. They are also among the founding team of Connecting Things, a creative meetup in Orange County, CA.

They’ve spoken about the business of creative and the creative of business at conferences around the world, from Brand New, to Creative South and Dribbble’s HangTime LA and NY.

Disclaimer: they are not as docile as they appear in this photo.

Photo by Patrick Yandoc.

Chapters

Chapter 1
Do You Have What it Takes?

Chapter 2
Get by With a Little Help

Chapter 3
Making a Budget

Chapter 4
Pricing and Proposals

Chapter 5
Creating a Business Plan

Chapter 6
Branding Your Business

Chapter 7
Making It Official

Chapter 8
Growing Audience, Promoting Yourself, and Getting Work

Chapter 9
Contracts

Chapter 10
Workflow Mojo

Chapter 11
Communication & Collaboration

Chapter 12
Taxes, Accounting, and Measuring Financial Health

Chapter 13
Staying Competitive and Adaptive

Photo by Scott Snyder

Specs

Weight
1.5 lbs

Dimensions
7 × 10 × 1 in

Pages
167

Printing
Soft cover, perfect bound with soft touch finish. Printed in the United States.

Photo by Scott Snyder

Shipping

We run shipping Monday through Friday. Any orders made after hours or on weekends will be shipped on the next business day.

During the holidays, the USPS is notoriously and understably slower, so please order early to ensure you receive the order on time. Refer to USPS’s holiday deadlines for when to order by to get orders in time for December 25.

Priority USPS to USA
1 to 3 business days

Media Mail USPS to USA
3 to 10 business days

International is shipped First Class USPS
Time varies by destination

Photo by Scott Snyder

Freelance, and Business, and Stuff – Paperback

Freelance, and Business, and Stuff – Paperback

Feel confident in your freelance process and pricing

“This book is literally the best thing I’ve bought this year I can’t recommend enough!”

About

“This book is literally the best thing I’ve bought this year I can’t recommend enough!”

You’ll learn to

Authors

Chapters

Specs

Shipping

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