Hey! Amy Hood here. I have long wanted to make an elegant, lower contrast, exaggerated serif font. Like if Clarendon and Georgia had a love child. Something unique but highly usable. So, I made Bowery Lane. Bowery Lane font is somewhere between a Scotch Modern, Transition, and Slab serif.

Bowery Lane font includes multiple swash style sets. Where Bookmania’s swashes have a relaxed, retro/nouveau feel, and Caslon’s swashes have an old money elegance, Bowery Lane’s swash style lies somewhere in the middle: round and whimsical, like the wrought iron details on the Vanderbilt Gate in Central Park. Not only does Bowery Lane offer swash alternates for the italic styles, it also offers them for the roman styles too.

I’m obsessed with the defining characters that make a typeface recognizable. Futura’s pointy /A; GT Alpina’s upside down /s. I am very intentional about having such recognizable characters in my own typefaces. Here’s a look at those defining characteristics in Bowery Lane font:

• Exaggerated cross strokes on the /G and /J.
• Pronounced spurs on letters with beaks like /C, /G, /E, /F, /G, /T, and /S.
• Ball terminals all over the place.
• Curled tails on the /a and /u. Angled beaks on the upper and lowercase /S.
• A tail on the uppercase /Y like you see on the lowercase /y. (Inspired by The New Yorker wordmark which I have always loved)
• Pronounced barb on the stem of the /G.
• Overall the characters are round and—dare I say—“buxom.”