Hoodzpah Design | About Hoodzpah Design Co.
Learn about the team behind Hoodzpah Design Co, a progressive and unique group of creatives based out of Orange County.
Hoodzpah, Design Firm, designer in orange county
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Hoodzpah offers creative services to design-driven companies looking to shine on.


Despite what they say, we think you should be able to judge a book by it’s cover. Bring your idea, your chorus, your plot line to us, and we will work with you to create a dynamic means of communicating your unique brand story. Let us be the herald on your soapbox. We’re here to make you shine on. Hoodzpah Design Co., founded in 2011, has had the pleasure of doing just that for brands and companies like Google, Disney, Vox, Hot Wheels, the Tribeca Film Festival, The History Channel, Stella Artois, as well as many amazing start-ups and local businesses.

Jennifer and Amy Hood, the founders of Hoodzpah, are co-authors of “A Hoodrat’s Guide to Starting A Design Business” and can be found teaching a class on the subject of how they started their design firm at Laguna College of Art & Design. Cultivating a transparent design community with a free flowing stream of knowledge inspired Amy and Jennifer and a formidable list of their creative friends to found #ConnectingThings, a monthly creative meet up and knowledge forum congregating in Southern California, Louisville, and Brooklyn.

What does Hoodzpah mean?

Hoodzpah is an adapted spelling of the Yiddish word chutzpah, which is used to express admiration for nonconformist but gutsy audacity. The word is pronounced hood-zpuh with a kind of a throaty “h” sound. 


Jennifer Hood / Co-founder and Creative Director

Jennifer Hood is a mildly tortured creative based out of Newport Beach, CA. She is the co-founder of Hoodzpah Design, a branding firm for design-driven companies. With twin sister and co-founder Amy Hood she recently created a goods company called Odds and Sods (bandanas, pins, prints and other unnecessary necessaries). She is also a confounder of #ConnectingThings, an offline and online creative community with chapters in 4 states. Besides business as usual, she’s fond of sawing on her cello, falling under Netflix’s spell, reading smelling an issue of Esquire, and singing a pitchy rendition of Toto’s “Africa” at the local karaoke bar. According to The Velvet Underground, Jenny’s life was saved by rock ‘n’ roll. That’s disputable.


Amy Hood / Co-founder and Creative Director

Amy Hood is one half of the founding twin freak show that started Hoodzpah. When she is not racking in unsuspecting prey at the pool hall or spewing stats at bar patrons unlucky enough to have cast bad light on the name of Kobe Bryant, Amy is dreaming of motorcycles and classic cars, painting portraits of her misfit band of friends, wailing along to honky tonk love songs, and Instagramming the pants off the world. Don’t let her button nose or pocket-size fool you, that tattoo on her middle finger is real and it can only mean one thing. She is a co-founder of the So.Cal and Brooklyn creative meet up, #ConnectingThings.


Arturo Jimenez / Designer

1st generation Mexican-American & recent CSUF grad, Arturo is a freelance graphic artist with an affinity for design, illustration and photography. When he’s not photosynthesizing from the warm glow of his computer screen, you can catch him making beats, digging for obscure records at any given swap meet, or eating more Flame Broiler than any self-respecting person should be eating. Talk to em’ about The Simpsons or expose em’ to new (good) music and you’ll be buds 4 life.


Hans Bennewitz / Designer

Hans is a designer, occasional adjunct professor, doodler, and wannabe musician. In between caffeine refills he expresses his affinity for intricate identity systems, rock&roll, rad illustrations, vintage type, comic books (ahem, graphic novels), star wars and spider-man toy collectibles (ahem, action figures). He’s also constantly trying to find a cure for sleep. You may think a fully grown man having the same hobbies as a teenage boy is a bit odd, but… well… it kind of is.


Jessica Malloy / Writer

Jessica is a writer who just can’t quit. Her birth certificate says Los Angeles, but she lives where her heart takes her (and currently that’s Louisville, Kentucky). When she isn’t sitting behind a laptop, typewriter, or moleskin, she can be found doing yoga, rock climbing, slacklining, hiking, or water skiing. Unfortunately, no matter how many days she spends outdoors, she just can’t keep a tan. Her five senses are best fulfilled with the following: sound of creaky stairs, smell of vintage clothes, feel of water and sunshine, tasting bourbon, and reading at a book with a broken spine.


Samantha Lopez / Junior Designer

Samantha Lopez is a designer & illustrator who spends a majority of her time thinking about what she’s going to eat next or doodling on just about anything, in other words, do not leave any important documents around her. When she isn’t working, (which is rare) she can be found singing along to the Bee Gees, eating fancy ice cream, traveling or taking selfies with her chickens. That’s right, she has chickens! Don’t let her adorable illustrations fool you, she’s got a septum piercing and tattoos to prove how refreshingly hip she is.

Speaking Engagements


Malmo, Sweden
March 28-29, 2017

Circles Conference
Grapevine, TX
September 6-8, 2017

Fox River Ad Club
Fox River, WI
October 19th, 2017



SLC Design Week
Salt Lake City, UT, October 14-20, 2016

CROP 2016
Baton Rouge, LA, April 14-15, 2016

Park City, UT, Feb 8-12, 2016

School of Advertising Art
Kettering, OH, Feb 18th, 2016

Creative Works
Memphis, TN, October 1-3, 2015

SMPS Build Business Conference
Los Angeles, CA, August 19-21, 2015

Chicago, IL, June 24-25, 2015

2015 STL AIGA Design Show 20
St. Louis, MO, May 1, 2015

Creative Mornings San Diego
San Diego, CA, March 27, 2015

Costa Mesa, CA, November 1,2014

AAF Indianapolis
Indianapolis, Indiana, June 18th, 2014

Valio Con
San Diego, California, June 5-8, 2014

Creative South
Columbus, GA, April 27-28, 2013

Interviews and Articles

UNDO Podcast
Episode 011: The Right Clients, Projects and All Things Branding at a Small Studio
December 5,2016

10,000 HRS Podcast
Ep 112: Growing Up
November 7,2016

Obsessed With Design
Ep 3
February 29,2016

Design Details
Ep. 104: All Good In The Hood
February 15, 2016

Adventures In Design
Ep. 276
November, 2015

Orange Coast Magazine
Double Takes: Twins + Triplets Working Together
September, 2015

Riviera Magazine
The Young & Restless: OC’s Under-40 Entrepreneurs Taking The Lead
May, 2015

June Letters
“Freelance Wisdom”
November, 2014

10,000 Hrs Podcast
April 2014

The Back & Forth
April 2014

The Best Freelance Tools of 2013
“Leveling Up Your Business”
December 2013

Design Recharge Webcast
“The Business Behind our Design Business”
December, 2013

Design Recharge Webcast
“The Business Behind our Design Business”
June, 2013

Comm Arts 
September, 2012

Design Work Life
August 2012

FIDM Digital Arts Blog
September 2011

In Residence

Amy and Jen are currently on staff in the design department at Laguna College of Art & Design

LCAD (Laguna College of Art and Design)
Laguna Beach, California

Art Shows, Exhibits, Etc.


Oil & Ink Motorbike Print Expo 2015
ATX | MPLS | Paris, FR | SF | Ventura, CA | BKLYN | NASH
May 16th-18th, 2014

The Common Grain Art Show
The Iron Press at SOCO, Costa Mesa, CA
June 10th, 6pm-10pm

High Seas Open Roads
Helmet Art Show
September 6th, 2014

Oil & Ink Motorbike Print Expo
Deus Ex Machina, Venice Beach, CA
May 16th-18th, 2014

Small Art Show
Dexter’s Camera, Ventura, CA
December 2013

Splendor Device “Wilde Abyss” Show
Artist Republic 4 Tomorrow, Laguna Beach, CA
March 2013

Talkin’ ‘Bout My Generation Show
F+ Gallery, Downtown Santa Ana, CA
March 2013

Our Past & Present Clients Include

  • Disney
  • Google Logo
  • Vox
  • Delta
  • Asics
  • Krochet Kids Intl.
  • Stella Artois logo
  • Hot Wheels logo
  • History Logo
  • Column Five
  • Tribeca