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Jose Sojo is a designer powered by Tillamook vanilla ice cream, good type, and the joy of beautifully designed oddities (fruit stickers, anyone?). When he’s not fine-tuning brand identity systems, he’s probably flipping through every illustrated book at the local bookstore, reliving his paintball glory days, or dropping into a round of Apex Legends. If the topic of Arcane season one comes up, brace yourself—he has thoughts. Lots of them. And somehow, it’ll all circle back to why design matters.