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Jose Sojo is a designer powered by Tillamook vanilla ice cream, good type, and the joy of beautifully designed oddities (fruit stickers, anyone?). When he’s not fine-tuning brand identity systems, he’s probably flipping through every illustrated book at the local bookstore, reliving his paintball glory days, or dropping into a round of Apex Legends. If the topic of Arcane season one comes up, brace yourself—he has thoughts. Lots of them. And somehow, it’ll all circle back to why design matters.

Hush, no more words.

Creepy gif from The Simpsons of homer patting couch, telling you to come and sit

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