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It might be surprising to learn that modern satellites cannot capture real-time, persistent (night or day, in good weather and bad) images of earth. Until now, that is. Extellis is a Duke-born startup bringing high-volume, almost real-time imagery to the satellite game. To image earth completely would take competitors hundreds of satellites and up to a decade to complete. Extellis can do it with one satellite, in under a year, at a fraction of the cost. This opens the door for much broader commercial use across agriculture, transportation, subsidence detection, and more. We worked with Extellis CEO Michael Boyarsky and COO Jeff Ludwig to bring to life a new visual identity for Extellis.
The goal: create a warm, earth-focused identity that mirrors Extellis’s ability to shed light on our world for near real-time insights that affect our everyday lives. Where most satellite brands channel dark space and cold tech, Extellis leans into a capable optimism for how satellite technology can affect our world.
— Strategy
— Visual Identity: Logo & Design System
— A Toolkit of Design Templates
— Icon System
— Website
— Brand Guidelines
— Investor Deck
— Motion and Explainer Video
Extellis captures SAR images, which in their raw state are like an X-ray. Then the images are interpreted for actual color. The Extellis visual identity embraces this aspect. Brand images use Extellis’s core orange as an x-ray overlay, with insights called out in the form of trajectories and datapoints.
