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Extellis Satellite Branding

It might be surprising to learn that modern satellites cannot capture real-time, persistent images of earth. Until now, that is. Extellis is a Duke-born startup bringing high-volume, almost real-time imagery to the satellite game. To image earth completely would take competitors hundreds of satellites and up to a decade to complete. Extellis can do it with one satellite, in under a year, and at a fraction of the cost. This opens the door for much broader commercial use across agriculture, transportation, subsidence detection, and more. Co-founders Michael Boyarsky and Professor David Smith connected with us at Hoodzpah to bring to life a new identity for Extellis. The goal: create a warmer, more earth-focused identity that mirrors Extellis’s ability to shed light on our world for real-time insights.

Scope

— Strategy
— Visual Identity
— A Toolkit of Design Templates
— Website
— Brand Guidelines
— Investor Deck
— Motion and Explainer Video

Credits
Creative Directors: Jen Hood and Amy Hood
Designers: Jose Sojo and Zevy Blokh
Motion and 3D: Jose Sojo
Extellis Logo

The Logo

The logo shows the glint of a satellite orbiting to form an “e”. The feeling is capable, intrepid. The wordmark is set in a confident, timeless, Romanesque-inspired serif by Gerard Unger: Alverata.

Type and Color

Whereas most satellite brands lean on black and white color palettes, tech-sleek aesthetics, and macro-views of earth, Extellis leans into a warmer, more grounded palette and visual language. A sunrise gradient mirrors how Extellis brings unprecedented visibility to earth-capture, shedding light on the patterns of our planet. Brand imagery focuses more closely on the everyday industries that Extellis can serve, not just vast and distant looks at earth.
Extellis Color Palette or orange creme and black
Extellis Typography
Extellis Brand Guidelines by Hoodzpah

Icons

Extellis Icons

Grid Pattern

Extellis Grid Pattern
Extellis Grid Pattern by Hoodzpah

Photography and Image Treatments

Illustration

Website

Extellis website

Merch

Extellis branded Fleece jacket

Explainer Video

Satellite Renders

Extellis Satellite render by Hoodzpah
Extellis Satellite render by Hoodzpah

Testimonial

“The Hoodzpah team did a phenomenal job for Extellis. They took my abstract and vague brand ideas and created a compelling visual language that perfectly fit my vision. More than that, their process and collaboration advanced our identity and brand positioning, helping us better understand ourselves. An ideal partner that we will continue to rely on as we grow.”
– Michael Boyarsky, Co-Founder, Extellis

More of a good thing

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