Jennifer and Amy Hood of branding agency Hoodzpah Design and Odds and Sods will talk Spontaneous Storytelling. Curated content has become stale and meaningless. With the rise of Facebook live, Instagram Stories, Snapchat and more, it’s obvious that audiences crave genuine content and real behind the scenes looks at your brand and personal story. The Hoods have worked with companies ranging from Target, ESPN and Facebook to local startups like Best Coast Creamery and Docent Brewing. They’ll share personal stories, case studies, and more at this Connecting Things So Cal event.