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Hoodzpah Logo
  • Work
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More on the Remind rebrand: The connector lines an More on the Remind rebrand: The connector lines and shapes integrate easily with brand photography, creating warm and lively collages. This simple but effective approach allows the Remind design team to output image assets easily at a large scale for use across the app, marketing touchpoints, print collateral, blogs and more.⁠ ⁠ We extended the playful lines into the illustration library. Remind’s illustrations show everyday vignettes of education, with human, quirky twists (a hand waving from a computer, a cat distracting from homework). ⁠ ⁠ More at link in bio⁠ ⁠ #branding #brandingagency #designagency #brandidentity #identitydesign #logodesigner #brandingdesigner #illustration #illustrator #collage #graphicdesign #rebrand
For the Remind rebrand, we designed UI Interpretat For the Remind rebrand, we designed UI Interpretations, or stylized representations of the actual Remind platform’s interface. This gives users an evergreen idea of the platform without using exact UI screenshots (which would become outdated quickly as updates were made). ⁠ ⁠ More at link in bio :)⁠ ⁠ #rebrand #branding #brandientity #brandingagency #logodesign #visualidentity #designinspiration ⁠
Social media applications from our rebrand for Rem Social media applications from our rebrand for Remind! ⁠ ⁠ The shapes and lines of the design language are super simple yet really punchy. It makes for a really scalable system for the internal team to keep riffing on. ⁠ ⁠ Motion by @ufohcrap ⁠ ⁠ More on this project at link in bio!⁠ ⁠ #brandidentity #branding #branddesign #socialmediagraphics #visualidentity
It was awesome to be able to carry the rebrand thr It was awesome to be able to carry the rebrand through to the website, updating architecture, redesigning the core marketing pages, and reworking copy. After our foundational work, we passed on the design system to Refokus, an incredible web team, to apply it through to the remaining pages of the site. They also developed the site. ⁠ ⁠ Full case study at link in bio!⁠ ⁠ #rebrand #branding #brandidentity #brandnew #thebrandidentity #webdesign #hoodzpah #websitedesign #figma
The Remind rebrand keyed off of a new tagline we c The Remind rebrand keyed off of a new tagline we created:⁠ “Your learning world, wonderfully connected.”⁠ ⁠ A simple design language of playful lines connecting wonky shapes visualizes making flexible, easy connections with the different people across a learning community. The new supporting palette is a vivid, cheerful array of oranges and plums. Headlines are lent an inviting, unassuming charm thanks to P22 Mackinack, a rounded-terminal serif typeface designed by Mike Beens. Body copy and smaller subheadings remain in Proxima Nova Remind by Mark Simonson. ⁠ ⁠ Animation by the amazing Ethan Silva of Bad Lucky Studio⁠ ⁠ Full portfolio at link in bio!⁠ ⁠ #branding #brandidentity #rebrand #thebrandidentity #logodesign #wordmark #logoinspiration #logodesigner #brandingagency #visualidentity
📓 New work! ⁠✨✨ ⁠ Remind is a platform 📓 New work! ⁠✨✨ ⁠ Remind is a platform trusted by 80% of U.S. schools to connect educators, students and families. Since launching in 2011, Remind has grown from a simple messaging app into a company offering a broad range of education tools. While the growth has been beyond exciting, it’s also led to some growing pains:⁠ ⁠ — The company’s brand architecture had become unclear, and customers were confused about plan names.⁠ — Their audience was often unaware of the new services beyond messaging.⁠ — Remind’s brand identity needed to better reflect the aspirational vision the company has for education, and the inspiring people they serve.⁠ ⁠ Our team at Hoodzpah was brought on to breathe new life into the brand identity, while clarifying the product offering and broader company purpose. Our goal with the Remind rebrand: exude the ease of the app, and the positive connections it fosters, through updated naming, brand architecture, messaging, and visual identity.⁠ ⁠ Remind’s new wordmark is a custom type solution that combines the simplicity of a sans serif with the playful movement of a script. The personality-rich wordmark presents a unique and ownable logo without the need of a logomark. Being as the company’s suite of products and offerings will continue to grow, dropping the logomark also consolidated the [Company]+[Product name] architecture, conserving space and simplifying the logo set.⁠ ⁠ Animation by the amazing Ethan Silva @ufohcrap . ⁠ Full case study link in bio!⁠ ⁠ #branding #brandidentity #rebrand #thebrandidentity #logodesign #wordmark #customtype #lettering #logoinspiration #logodesigner #brandingagency⁠

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