Hoodzpah Logo
  • Work
  • About
    • Meet the Team
    • Podcasts and Articles
    • Vlogs and Live Streams
    • Talks and Events
  • Blog
  • Shop
    • All
    • Books & Resources
    • Fonts
    • To Wear
    • Prints & Things
  • Course
  • Contact
  • Login
  • 0
Hoodzpah Logo
  • Work
  • About
    • Meet the Team
    • Podcasts and Articles
    • Vlogs and Live Streams
    • Talks and Events
  • Blog
  • Shop
    • All
    • Books & Resources
    • Fonts
    • To Wear
    • Prints & Things
  • Course
  • Contact
Hoodzpah logo icon black
Hoodzpah Logo
Back to blog

Tag: How To

09/24/2020

Making an Animated Gif: Amy Hood Shares Some Tips with Adobe

TutorialsInterviews

07/15/2014

How to Export Final Logos from Adobe Illustrator – 2020 Update

Tutorials

04/25/2014

How to add grit texture to designs in Photoshop and Illustrator

Tutorials

08/10/2013

Design Tech Tip: How to Fix The Unknown Error in Adobe Illustrator

Tutorials

05/16/2013

The Hoods write the book!

Uncategorized

@HoodzpahDesign on Instagram

More fun details from our @nicolettospasta project More fun details from our @nicolettospasta project. ⁠
Fun fact, the cowboy riding the marinara sauce is based on a real, larger than life Nicoletto's employee.⁠
⁠
Look for Nicoletto's in specialty grocers near your, or visit one of their Nashville locations for a pasta bowl! Tell the Hoods say "what's up." 🖤🍝⁠
⁠
Shop and food photos by @kellidirksphoto⁠
Mural painted by @muralsbyloba⁠
⁠
Along with revamping Nicoletto's brand identity an Along with revamping Nicoletto's brand identity and packaging system, we also worked with them to deck out their newest location in Donelson. So whether you experience Nicoletto's via their dried pasta in a specialty grocer, or via one of their restaurants, they get a cohesive experience. This is how brands become iconic and recognizable.⁠
⁠
We were so happy to get such a warm reception of the work on ⁠
@brandnewbyucllc (nabbing best reviewed and 🔥 image of the week) and @thedieline : ⁠
⁠
"The design language extends effortlessly down to the 1-color applications like the tray liners and takeout boxes, maintaining, across all touchpoints, the same level of sophistication and playfulness that is as fresh as the pasta Nicoletto’s is known for." - Armin Vit, Brand New⁠
⁠
Take a look at the beautiful motion @arturobydesign did to show off the brand fonts and color palette. Fonts in use are #hoodfonts Beverly Drive Right and Santa Ana Sans (both available in our shop). ⁠
⁠
Shop photos by the fabulous @kellidirksphoto⁠
Packaging photo by the one and only @scottsnyderphoto ⁠
⁠
Our work for @nicolettospasta is featured on Brand Our work for @nicolettospasta is featured on Brand New @ucllc today! Checkout the review and vote via link in bio 

More gorgeous photos by @scottsnyderphoto
The Nicoletto’s (@nicolettospasta ) brand voice The Nicoletto’s (@nicolettospasta ) brand voice reflects its founders, Danny and Ryan: focused on great quality without any high brow, pretentious BS. This brother duo knows how to have fun but they also take the craft of pasta making seriously. ⁠
⁠
The messaging is easy-going and straight forward. The color palette is classically Italian, drawing from vintage Vespa paint colors paired with stark black and off-white type. Typography is casual but elevated, featuring our own #hoodfonts Santa Ana Sans and Beverly Drive Right, and Mike Breen’s P22 Mackinac for body copy.⁠
⁠
See the full case study on our site! ⁠
⁠
Photos by  @scottsnyderphoto⁠
⁠
⁠
With new restaurant locations set to open and a fa With new restaurant locations set to open and a fast growing wholesale vertical serving gourmet and specialty grocers across the U.S., Nicoletto's needed to level up their visual identity, restaurant collateral, and CPG packaging to be well positioned for their next phase of growth. ⁠
⁠
@nicolettospasta⁠
⁠
Photography by: @scottsnyderphoto
So happy to finally share our work with our long-t So happy to finally share our work with our long-time buds / Nashville's favorite pasta shop, Nicoletto's Pasta and Italian Kitchen! (@nicolettospasta)⁠
⁠
We helped them design their first logo in 2015 as they transitioned out of the music business and into the pasta business. So when they rang us up about expanding and updating the restaurant branding, we were excited to pick up where we left off. ⁠
⁠
Here's a look at the logo system for the CPG dried pasta vertical, the restaurant vertical, and other fun secondary marks.

Hi, we’re Hoodzpah

We’re a branding studio based out of Orange County, CA. Logos, identity systems and type design for legacy and emerging brands.  Drop us a line and say hey!

Email us

Want to be pen pals?

We can gab about design, business and process while we imagine we’re braiding each other’s hair.

Subscribe

Want to start your own studio?

We wrote a book for you! Freelance, and Business, and Stuff is for any creative wanting to work for themselves. Over 14,000 copies have been sold worldwide!

Learn More

© Hoodzpah, Inc. 2023. All rights reserved.

Privacy Policy — Cookie Policy (US) — Shipping and Returns — Demo & Trial Fonts — Font FAQs

The shop is closed for spring cleaning till June 1. Have Qs or urgent needs? Email us at info@hoodzpahdesign.com. Dismiss