We recently had the pleasure of working on a new logo design for Scott Toepfer, an amazing photographer in Los Angeles who we tuned on to through his project, It’s Better in the Wind. Scott has a knack for capturing the everyday in mystical new ways. It’s the kind of surprise you you get when you see a name carved into the sidewalk you’ve walked down a thousand times, but somehow you missed it all that time. It’s old and yet new at the same time. Scott’s photography is tread, white and blue through and through. It’s American to the core, unleaded, and without the pretentious nature of some photography that involves musicians, motorcycles and Angelinos. Get your mind off of that NASA-sized countdown to 5 o’clock freedom by feasting your eyes on these gritty good shots from Mr. Toepfer. For more of his work, check out www.sgtoepfer.com.