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Work in Progress with Sophia Bush is moving to a new network home at Wondery (the premium network behind Dr Death, Dirty John, Shrink Next Door). The move was a fitting time to take a look at the podcast branding. The existing look and feel of Work in Progress was reminiscent of a DIY scrapbook. Sophia brought Hoodzpah on to achieve a more refined, modern, and elevated look and feel that reflects the incredible achievements of the people she interviews on the show.
— Discovery & Strategy
— Logo & Identity System
— Type and Color
— Cover and Episode Art Templates
— Social Media Templates
Babs Burchfield, Art Direction
Rob Holysz, Producer, Rabbit Grin Productions
Caitlin Lee, Associate Producer, WIP
Chris Maher, Logo Animation
Sophia Bush is a celebrity best known for acting, but she is also an activist, a podcaster, a friend, and so much more. Her guests are just as faceted.
The asterisk is used to indicate additional info. Likewise the WIP Podcast is all about diving deeper.
A complex variety of templates was created for the WIP team to keep their socials looking fresh.
— Episode Art
— Instagram Feed Templates: quotes, interview clips, photos, etc.
— Instagram Story Templates: show notes, book recs, and more.
GT Alpina Fine Regular
Times New Roman Italic
Nothing You Could Do
The art of the handwritten note is not a lost art to Sophia Bush. She wanted to send thank you notes to all her guests after the recording, so custom Work in Progress Podcast branded notecards were a must.
You can listen to Work in Progress Podcast with Sophia Bush wherever you get your podcasts.
Instagram: @workinprogress
