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Rise 73 logo on top of Zakim bridge

Rise ’73 Brand Identity

Rise ’73 is an up-and-coming commercial real estate group in Boston, Massachusetts. The new firm approached us to help name and build the brand identity for their venture. Their aim as the next generation of real estate advisors is to have an identity that mirrors their industry approach: being innovative and transparent, and making the experience flexible and enjoyable. Rise 73 wants people to see them as allies, not agents; full of optimism and energy, not corporate condescension. So we set to work to bring their dream to life.


— Naming
— Logo
— Typography and Color
— Messaging
— Layouts and Collateral
— Brand Guidelines

Rise 73 logos on light blue
Rise 73 logos in reverse
Rise 73 main logos by Hoodzpah branding studio

The logo features an ode to the iconic Leonard P. Zakim Bunker Hill Memorial Bridge (“The Zakim”), and a rising sun. The name and logo allude to growing possibilities in the city of Boston. The color palette beams brightly, separating Rise ’73 from the predominantly darker, more reserved palettes of competitors.

Brand Color Palette

Rise 73 Color Palette

An optimistic verbal and visual identity

We worked on core messaging for Rise ’73, landing on “Space for what’s possible” as their purpose tagline. This optimistic vision extended into the color palette, typography, and photo treatments. The rising sun from the logo carries through imagery of Boston with energetic gradients overlaid. Ogg, a typeface by Sharp Type, serves for headlines across the brand. The classic yet unique serif sets a trustworthy tone against the bright colors and gradients.

Space for whats possible
Rise 73 logo between Boston Buildings 1
Rise 73 zakim bridge
Rise 73 Layouts by Hoodzpah branding studio


Ogg Typeface
Rise 73 window signage
Rise 73 Sign and building front

Brand Guidelines

Rise 73 Brand Guidelines by Hoodzpah branding studio

More of a good thing

Creepy gif from The Simpsons of homer patting couch, telling you to come and sit

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