Store 260 Brand Identity

Store 260 is a dream come true for a zealous and well-dressed brand of New Yorker currently standing in line for the latest exclusive sample sale. It’s a curated, permanent retail space from the team behind the iconic 260 Sample Sale. The best dressed of NYC can still get exclusive brand pieces at irresistibly discounted prices, sans lines and countdowns. Accessible luxury, on your schedule. For the new retail space, Store 260 reached out to us to create an elevated yet approachable, NYC-coded visual identity that embodies aspirational brands, timeless style, and accessible prices.

Scope

— Strategy
— Logo, Type, Color, and Design System
— In-store Graphics and Signage
— Social Media
— Brand Guidelines

Credits

Creative Director: Jen Hood

Designers: Jen Hood, Jose Sojo, Zevy Blokh, Hannah Smith

Motion: Jose Sojo
Client-side: Laura DiGiovanna (Head of Marketing), Emma Ravaioli (Senior Graphic Designer), Ella Jewell (Content Manager and Head of Photography)

The Logo

When it comes to fashion, the goal is style that eclipses trends. We took the same approach with Store 260’s logo, creating a custom wordmark that feels sophisticated and timeless. The kind of type you might see etched in stone on an iconic NYC brownstone. Not quite a sans or a serif, this flare number has generous proportions and old-style numerals.

Location Badges

Like 260 Sample Sale, 260 Store has plans for multiple locations. We created a wardrobe of location badges to celebrate each location within the city. Each one touting the brand tagline: “Where the sale never sets”.

Typography and Color

Our typography leans on the structured yet expressive Practical Serif for headlines, and Balto for clean, classic supporting body copy. The visual system sways more neutral when photography from fashion brands plays hero. But when needed, 260 Store’s own brand palette shines with shades rooted in fashion and the city 260 Store calls home.

260 Store stamps on paper - branding by Hoodzpah

Photography Treatment

We embraced the energy of the city with photography blurred by motion and toothed with noise. These act as a backdrop for layered product photography from brands featured in 260 Store.