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Here’s a look at our Lilo & Stitch logo (or “title treatment” as we say in the biz) update for Disney! VP of Creative, Neri Rivas, asked us to clean up the classic logo, add some uniformity (mainly in the letter proportions and ampersand), but still keep the spirit and charm of the original. Shouts to Neri and team for a stellar rollout!
— Custom Type / Lettering
— Title Treatment Exploration
Jennifer Hood, Principle Design
Neri Rivas, VP Creative Advertising