Restore Blank

Logo, Identity System and Packaging

Restore Blank is a monthly nail polish subscription service for a cause. Each month they select a cause (mainly focused on women’s issues) and deliver you a nail polish to paint your nails in solidarity of the cause. It’s a way of showing support and growing awareness around important issues. The idea was born when Restore Blank founder, Natacha Cabrera, painted one of her nails purple along with millions of other people (including celebrities) to raise awareness and work towards an end to Domestic Violence. Natasha thought, why not make this a monthly thing? Restore Blank was born.

Designer: 

Amy Hood

 

We created a logo and identity system for Restore Blank and created a fun and engaging packaging solution to engage customers. Since the product is not sold in retail stores we wanted to get really fun with the packaging. The idea was to make the packaging so engaging to the customer that they couldn’t help but Instagram it. Being a small start-up, Restore Blank wanted their customers to help them do the marketing. That way the awareness of the cause and the product spread organically. Visit their instagram to see the positive reaction so far and to read about this month’s cause, @restoreblank.

To read more about Restore Blank and to subscribe for your very own box (or gift one to a friend for Christmas, for a birthday, or for no reason at all because you are just that good of a friend), visit www.restoreblank.com.

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