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Odd Love Cabin Enamel Pin 2.0

$5.00

The Logo:⁠ ⁠ We couldn’t miss the opportunit

Typography and Color: ⁠ Our layouts for @odds_on

Typography and Color: ⁠
Our layouts for @odds_on_vc use the bold yet playful Bureau Grot typeface by @fontbureau. And body copy and subtext is set in the geomotric sans Poppins, by Ninad Kale and Jonny Pinhorn.

The Naming: ⁠ ⁠ “Odds On VC” ticked all th

The Naming: ⁠
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“Odds On VC” ticked all the boxes on our naming wishlist: clever, easy to say and spell, ownable, and reflective of the fund’s purpose. The name alludes to how the fund proudly rolls the dice on untested, green founders, and how it welcomes strange and experimental ideas. ⁠
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“Odds On” as a phrase also opens up all kinds of playful messaging angles around “betting on” and “going all in on” student founders with bold ideas. And the beautiful repetition of the “o”s and “d”s make the name visually stunning.⁠

The Odds On Audience: ⁠ The new fund would serve

The Odds On Audience: ⁠
The new fund would serve *ambitious* first-time founders at college campuses across America. ⁠
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That means we got to get a little weird and funky with the color palette! Bright colors that don't shy away. ⁠
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Full case study at link in bio

More @odds_on_vc assets. The logo is simple and bo

Final mark and primary color palette for @odds_on_