Jennifer is a mildly tortured artist. She’s interested in the strategy behind good branding decisions. Besides business as usual, she’s fond of clanging on her piano, Googling symptoms for her ailing plants, falling under Netflix’s spell, and singing pitchy Waylon songs while driving her old Discovery with the windows down. She’s the co-author of Freelance, and Business, and Stuff with her sister, Amy; and a co-founder of the Southern California creative meetup Connecting Things.