Amy Hood is a brand identity designer whose work centers around custom lettering solutions. When she’s not stress-watching Laker games, Amy can be found at the beach plein-air doodling and practicing her Smashball back hand. She co-authored the book “Freelance, and Business, and Stuff: A Guide for Creatives” (and it’s related online course) with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design. She is the font designer behind Palm Canyon Drive, Beale, Redondo Ave, Beverly Drive, and more. No one has ever accused Amy of being a minimalist.