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Back to blog

Tag: espys

07/22/2014

Drake vs. Blake & other favorite moments of the 2014 ESPYs

Uncategorized

@HoodzpahDesign on Instagram

Okay 3 more concepts, because we can't believe how Okay 3 more concepts, because we can't believe how fun this project was to work on. In the end, none of our concepts were used as the final title treatment, but it was still such an honor to throw some ideas into the ring. Again, huge thanks to the team at @Disneyplus and @Disney for letting us be a part of this project!
What is a title treatment? It's just a fancy indus What is a title treatment? It's just a fancy industry term for a movie logo. When it comes to a good title treatment, it needs to have just enough personality without being busy and cluttered, and the best ones have some sort of clever allusion to the storyline of the film. Think the little fish as the counter in the O of "Finding Nemo". Godmothered is about a well-meaning, but unskilled fairy godmother, so this lettering features the sleek lettering you might expect to see on a Disney fairytale movie cover (think Cinderella) but slightly all askew. The "t" crossbar is a simple magic wand. ⁠
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See more of our title treatment explorations for this project on our site, and checkout Godmothered on Disney+!⁠
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We spend the last week of every December looking b We spend the last week of every December looking back at the year, reviewing all the projects worked on and clients collaborated with, and comparing what happened against what our goals were in January. Plans were derailed, projects were put on hold, but one huge silver lining was that we got to collaborate with @Disney, a brand that shaped our childhood, and is responsible for half of the quotes in our daily conversations (you'd be surprised how often we find a way to fit "He's a human! You're a mermaid!" into everyday conversation): ⁠
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One of the 3 projects we got to work on was developing title treatment explorations for Godmothered, a Disney+ Original Movie about a fairy Godmother in training (@JillianBell) who travels to Boston at Christmas time to help a single mom (@islafisher) find her happily ever after. We worked under the skillful guidance of Kari Miller, @michaelamatcha, and Jess Linares.⁠
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Here are 3 of the title treatment (fancy speak for movie logo) explorations pitched. It's a modern day fairytale featuring a wonderfully flawed Godmother, which was the main inspiration for our lettering: a bit rough, a bit unfinished, a bit cattywompus. Link in bio for more on this project. And don't miss Godmothered on @Disney+!⁠
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Huge thanks to:⁠
Friend/Szechuan Chicken Dinner Club President/VP Creative Advertising at Walt Disney Studios  20th Century Studios, @elskeleto for the intro/referral!
Hand drawn/painted specials signs at grocers or on Hand drawn/painted specials signs at grocers or on taco trucks are my favorite. Here are some imaginary ones using our brand new #hoodfonts Beverly Drive Right script font. ⁠⠀
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If you still haven't tested out our new font, what are you waiting for?! It has language support for Western, Central, and South Eastern European characters. Plus a whole second style set. That's almost like 2 fonts for the price of one! ⁠⠀
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Swipe through for a look see. ⁠⠀
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Also if you bought the left lean and didn't get a discount code towards this release in your email hit us up with your order # at info@hoodzpahdesign.com and we'll get you taken care of. :)
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#Hoodzpah #hoodfonts
Few things are more confusing than font licensing. Few things are more confusing than font licensing...⁠⠀
Maybe the plotline to Dark, or knowing when to correctly use "who" or "whom." But we want to make it as clear and as easy as we can: Our standard license starts at just $27 and allows you to use Beverly Drive in logos! ⁠⠀
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Here are some fun little logo ditties we dreamed up. Beverly Drive works in the starring role of word mark or in secondary text like descriptors, location, or tag line. ⁠⠀
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#Hoodzpah #hoodfontsOther fonts in use:
- Sans serif on Starlite Motel, Zoeys Bagels, Golden Fox etc: Nondescript JNL by Jeff Levine
- Fish House font: Stinger by @zetafonts
- Green Room: Cervo Regular by Typoforge Studio
Beverly Drive Right was designed to be more casual Beverly Drive Right was designed to be more casual and open, making it easy to use almost anywhere! Looks fancy enough for a swanky Beverly Hills hotel, and chill enough for a coffee shop in Venice. ⁠⠀
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Slides 2 & 3 shows some of the fun contextual alternates, all coded in automatically! You just have to turn on your ligatures and open type features in your design program. And we filmed a handy video walking you through it all with pdf written instructions as well. ⁠⠀
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BeverlyDrive #HoodFonts on sale now! Linked in bio. ⁠⠀
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#Hoodzpah #fonts #fontdesigner #fontdesign #typedesign #type #typography #typography #typedaily #typedesigner
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