Barbie™ x Nettie

We helped our friends at Nettie with designing their limited edition Barbie™ Collaboration just in celebration of Barbie’s 65th Anniversary! The limited edition collection includes paddles, sweatbands, a paddle case, and a larger duffle.

Shop the Barbie™ Collection now.

Scope

— Paddle Designs
— Packaging Design

Credits

Art Direction and Design: Amy Hood
3D Renders: Amy Esplen

Single Paddle Packaging

Single paddle packaging for merchandising in Nettie wholesalers like Dick’s Sporting Goods features the green and pink color scheme with a retro pattern on the inside of the box calling back to the late 1950s when the first Barbie was released.

Paddle Set & Packaging

“The Barbie x Nettie collection is a celebration of women, across several generations, finding confidence, connection, and joy through play. We’re thrilled to collaborate with one of the original women’s empowerment brands, known across the world for inspiring fans everywhere to dream big, and live boldly.” – Nettie