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— Paddle Designs
— Packaging Design
Single paddle packaging for merchandising in Nettie wholesalers like Dick’s Sporting Goods features the green and pink color scheme with a retro pattern on the inside of the box calling back to the late 1950s when the first Barbie was released.
“The Barbie x Nettie collection is a celebration of women, across several generations, finding confidence, connection, and joy through play. We’re thrilled to collaborate with one of the original women’s empowerment brands, known across the world for inspiring fans everywhere to dream big, and live boldly.” – Nettie