Brand Identity Stationary for 1923 Restaurant Group by Hoodzpah

1923 Restaurant Group Brand Identity System

Creative Direction and Design:
Amy Hood

Bea Morgan

The 1923 Restaurant Group is the parent company to some of the best restaurants in LA and Orange County (El Cholo, The Cannery), and we were so happy to get to work with their team again on their visual identity system (check out our work on their brand new Newport Harbor restaurant, Louie’s.) The goal of the project was to create a visual identity that reflected the heritage and quality of the company who has been family owned and operated since 1923 with their first restaurant El Cholo in Los Angeles. Something that could live at home at the bottom of the individual restaurants and play well with each restaurants unique voice.

– Logo System with Secondary Marks
– Stationery Suite

1923 Restaurant Group visual identity system

We created a logo system that included horizontal and vertically stacked wordmark options (for various layout needs from website header to social avatar), a seal option that highlights the heritage of the business perfect for usage on the gift card and embossed on letterhead etc, and the smallest iteration of the logo, the favicon, a tiny 1923 that will appear in the web address bar when people visit the website. The business card template makes it easy for our client to have their marketing team typeset new cards as the team grows and changes. Other collateral pieces like the stationery letterhead, envelopes, and gift card presentation envelope use color to keep things fun and unique.

Brand Identity Business Card for 1923 Restaurant Group by Hoodzpah

Brand Identity Business Card for 1923 Restaurant Group by Hoodzpah

Here’s a look at some of the initially presented concepts that ended up on the cutting room floor. We generally present three unique logo concepts based on the goals (aesthetic and business) we agree upon in our discovery phase (the getting to know you process), built out from wordmark, icon, favicon, and secondary marks, to show versatility in all usage scenarios. The client then chooses their favorite option to move forward with and provides edits/revisions if there are any.

Unchosen 1923 Restaurant Group logo A by Hoodzpah

Unchosen 1923 Restaurant Group Visual Identity System by Hoodzpah B

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