Looking for something?

Brand New featuring Fanhood new logo and identity

Fanhood Branding featured on Brand New's Noteworthy Section

Head over to Brand New today to see Hoodzpah’s work for Fanhood reviewed by Armin Vit, one half of the dynamic duo behind Under Consideration’s Brand New. We have seen moments of unfettered glory and moments of abject failure on Brand New. So we were stoked to read Armin’s comments, and see the voting reactions.

“Visually, I really like the monogram and the texture it generates as all the thick lines come together. The wordmark is nice too, with the short ascenders, tall x-height, and very round-y structure. The color palette is quite nice too, stepping away from the vibrant color trend and going with a more vintage aesthetic that is well complemented by the typography’s similar vibe. The bonus script font is a nice touch that plays out really well in application as a kind of archival accent.” – Armin Vit. (Read Armin’s full review and vote your opinion here!)

“Overall, as a basketball fan and a design fan, this is an instant sign-up, so mission accomplished.”

– Armin Vit

If you’re a basketball fan looking for great inside-reporting and news in your inbox, go signup at Fanhood.co. For our case study on the brand identity work we did for them, see here.

Brand New user voting results: Monogram: Great 74.7%, Fine 18.7%, Bad 6.6%. Wordmark: Great 59.7%, Fine 34.7%, Bad 5.8%. Application: Great 75.1%. Fine 18.5%, Bad 6.4%.
Brand New user voting results

Hush, no more words.

Creepy gif from The Simpsons of homer patting couch, telling you to come and sit

Join Usssss

The newsletter no one asked for. Thoughts, latest work, and shop deals. Earnest and lightly seasoned with typos.