Fanhood is incisive, curated content and engaging community revolving around all things NBA. In depth articles by writers from global brands like ESPN are delivered to your inbox twice a week. It’s a social club for fans, not a fan club. Expect elevated sports experiences and deep dives both online (newsletter & social media) and offline (events). Fanhood soft launched with a newsletter focusing on basketball. They’ll soon delve into all arenas of sport.
Hoodzpah was brought on board to create a visual identity and brand system that the Fanhood team could take and run with; something design savvy and apart from traditional sports branding tropes. After a thorough discovery of the Fanhood purpose, voice, target demographic, and competitive landscape (in sports journalism, fan zines, events, etc.), our goal was to create an identity system that felt elevated, curated, yet still entertaining. The identity appeals to the intersection of tastemakers and sports fans, while not alienating casual fans.
— Logo System
— Typography, Color
— Brand Guidelines
— Layout & Social Templates
— Core Messaging Audit
“Visually, I really like the monogram and the texture it generates as all the thick lines come together. The wordmark is nice too, with the short ascenders, tall x-height, and very round-y structure. The color palette is quite nice too, stepping away from the vibrant color trend and going with a more vintage aesthetic that is well complemented by the typography’s similar vibe. The bonus script font is a nice touch that plays out really well in application as a kind of archival accent. Overall, as a basketball fan and a design fan, this is an instant sign-up, so mission accomplished.”
– Armin Vit