Work in Progress with Sophia Bush is moving to a new network home at Wondery (the premium network behind Dr Death, Dirty John, Shrink Next Door). The move was a fitting time to take a look at the podcast branding. The existing look and feel of Work in Progress was reminiscent of a DIY scrapbook. Sophia brought Hoodzpah on to achieve a more refined, modern, and elevated look and feel that reflects the incredible achievements of the people she interviews on the show.
— Discovery & Strategy
— Logo & Identity System
— Type and Color
— Cover and Episode Art Templates
— Social Media Templates
Sophia Bush is a celebrity best known for acting, but she is also an activist, a podcaster, a friend, and so much more. Her guests are just as faceted.
The asterisk is used to indicate additional info. Likewise the WIP Podcast is all about diving deeper.
The art of the handwritten note is not a lost art to Sophia Bush. She wanted to send thank you notes to all her guests after the recording, so custom Work in Progress Podcast branded notecards were a must.