Stora Influencerpriset

Logo, Identity System, Award and Environmental Design.

The Hoods recently traveled to Malmo, Sweden for a conference speaking gig, and at this conference they met the one woman social media hurricane, Linda Hörnfeldt. Linda is a blogger, speaker, and the CEO/founder of Influencers of Sweden, a trade organization that helps social media Influencers know their rights and get fair treatment and pay for what they do. When the Hoods and Linda met (a distressing meeting over a broken frozen yogurt machine in the conference food hall) Linda was in the planning stages of her first ever awards show, Stora Influencerpriset, basically the Oscars for Swedish Influencers and Bloggers. After hitting it off and meeting up again in Stockholm to talk more details, Hoodzpah was brought on board to create the identity system for the awards show. It had to be fun, trendy, elegant and classy, and opulent AF. There were going to glitzy dresses and tuxedos at this Awards show and the branding had to match.


All The Extras: Aside from a logo system, all of the etcetera pieces for the show — the invitations and awards and so on — really needed to set the tone of glitz and glam. Stickers were designed for every nominee to display on their blog as a badge of honor and a nod of recognition for all their hard work (think the Grey Likes Weddings site badges), and a separate set for the winners to eventually display. Custom patterns were created to line envelopes and skin social media pages. Concepts were drawn up for plaque/award designs. Special stickers were made for the awards envelopes.


The event was a hit, all because of Linda and her team. To read more about Stora Influenserpriset visit: 


Amy Hood & Jennifer Hood

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