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Social Media Love, Simon Campaign 

Client: Way to Blue & 20th Century Fox
Creative Direction: Jennifer Hood
Design: Jennifer Hood & Amy Hood

Prompt

20th Century Fox and Way to Blue invited Hoodzpah and a handful of other amazing artists to create custom social graphics for a recent Love, Simon campaign. Love, Simon is a genuine, earnest movie about Simon Spier, a teen who has a secret: he’s gay. It’s a coming of age (and coming out) tale that’s relatable for anyone who’s ever been a teenager in love. The fear, the awkwardness, the confusion, the ridiculous joy of it all. We shared our Love, Simon graphics on the @lovesimonmovie account via a takeover where we also shared behind the scenes process, downloadable wallpapers, and our personal reviews of the movie (spoiler alert: we freaking loved it)! All in all we created 3 feed posts, 3 wallpapers shared on Stories, and behind the scenes Stories showing our process making the wallpaper art.

Everyone deserves Gimme More, Yes Please Kind of Love Love Simon Wallpaper for phone by Hoodzpah

Everyone deserves Gimme More, Yes Please Kind of Love Love Simon Wallpaper for phone by Hoodzpah

Everyone deserves Gimme More, Yes Please Kind of Love Love Simon Wallpaper for phone by Hoodzpah

Goal

Our aim: to create shareables that reflect the hope and optimism of the movie while embracing the film’s youthful branding. The film uses roughly cut out collages in the end credits, and a hand drawn font for the film’s logo. Red is the core brand color, with a host of other vivid supporting colors. We zeroed in on that DIY, bright, young feeling. The shareables echo the key plot question: who is Simon’s secret love? Each piece shows a silhouette of a different potential love interest of Simon’s. Our social captions further weaved in film plot points. Simon’s love reveal happens on a ferris wheel. So we invited users to tag who they’d want to share their ferris wheel seat with. The result was a huge spike in interaction.

Great Love Instagram shareable for Love Simon Campaign

Instagram Outcome on 3 Feed Posts

56.8k likes   567 Comments

You deserve a great love story, Sketches for the Love Simon Campaign

You Deserve a Great Love Story Sketches for the Love Simon Campaign

You deserve a Great Love story Instagram shareable for Love Simon Campaign

You deserve a Great Love story Instagram shareable for Love Simon Campaign

You deserve a Great Love story Instagram shareable for Love Simon Campaign

Love Simon wallpaper for phone by Hoodzpah - movie social media campaign

If you haven’t seen Love, Simon and are unsure if you want to spend the $12 to see it in theaters, here’s a test to see if you’ll like it:

“Love Simon” is totally worth a watch if you:⠀

A) have a heart ⠀
B) were permanently awkward and/or confused about yourself during high school⠀
C) ever loved someone so much in 9th grade that you listened to 98 Degrees songs on repeat while planning your future wedding… us neither…⠀
D) need a break from sarcasm and cynicism⠀

Boomerang video at the theater for the Love Simon Campaign

Behind the scenes for the Love Simon Campaign

Wallpapers for Instagram Love Simon Campaign

Ferris wheel and carnival scene instagram shareable for Love Simon Campaign

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