20th Century Fox and Way to Blue invited Hoodzpah and a handful of other amazing artists to create custom social graphics for a recent Love, Simon campaign. Love, Simon is a genuine, earnest movie about Simon Spier, a teen who has a secret: he’s gay. It’s a coming of age (and coming out) tale that’s relatable for anyone who’s ever been a teenager in love. The fear, the awkwardness, the confusion, the ridiculous joy of it all.
We shared our Love, Simon graphics on the @lovesimonmovie account via a takeover where we also shared behind the scenes process, downloadable wallpapers, and our personal reviews of the movie (spoiler alert: we freaking loved it)! All in all we created 3 feed posts, 3 wallpapers shared on Stories, and behind the scenes Stories showing our process making the wallpaper art.
— Social Media Shareables
— Phone Wallpapers
— Social Media Takeover Content
Our aim: to create shareables that reflect the hope and optimism of the movie while embracing the film’s youthful branding. The film uses roughly cut out collages in the end credits, and a hand drawn font for the film’s logo. Red is the core brand color, with a host of other vivid supporting colors. We zeroed in on that DIY, bright, young feeling. The shareables echo the key plot question: who is Simon’s secret love? Each piece shows a silhouette of a different potential love interest of Simon’s. Our social captions further weaved in film plot points. Simon’s love reveal happens on a ferris wheel. So we invited users to tag who they’d want to share their ferris wheel seat with. The result was a huge spike in interaction.
Instagram Outcome on 3 Feed Posts
If you haven’t seen Love, Simon and are unsure if you want to spend the $12 to see it in theaters, here’s a test to see if you’ll like it:
“Love Simon” is totally worth a watch if you:⠀
A) have a heart ⠀
B) were permanently awkward and/or confused about yourself during high school⠀
C) ever loved someone so much in 9th grade that you listened to 98 Degrees songs on repeat while planning your future wedding… us neither…⠀
D) need a break from sarcasm and cynicism⠀