Prometheus Real Estate Group is the largest private owner of multifamily properties in the San Francisco Bay Area. Founded in 1965 by Sanford Diller, Prometheus has an incredible legacy and presence in the real estate world. Their properties have always been design-focused and innovative. They feature beautiful design indoor and outdoor, top amenities, and a warm, welcoming neighborhood feeling. But their brand identity had become dated and unfocused.
We came on board to redefine the visual and vocal tone for the company. Our goal: to reflect their fore-running yet neighborly purpose and community-builders. We refined their logo icon; created secondary marks that highlighted their legacy and mission; introduced a more modern, yet welcoming typography and color solution; reworked taglines, messaging and core values; and created a rich set of design templates for their in-house design team to use ongoing across their many properties. That included seasonal sub branding for their “Seasons of” events they held at their properties.
— Logo refinement
— Typography, Color
— Brand Guidelines
— Layout Templates