Pacific Gold makes responsibly grown, all-natural cannabis oils & products for that out-of-office, every-day’s-abeach-day feeling.
Pacific Gold’s Founder, Jules, brought the Hoodzpah team on to to establish brand identity and voice for his new cannabis brand. Jules has been a consultant for some of the top cannabis brands in California for years. With his new brand, he was looking to create a product that felt accessible to everyone. Dare we say, the Coca-Cola of Cannabis?! Something a UCLA student, a mom of two, a corporate suit, or your Grandma might smoke to relax and take a load off after a long day. Something not steeped in weed tropes, but appealing to the growing demographic of cannabis consumers.
— Discovery & Strategy
— Identity System
— Brand Guidelines
— Typography & Color
The Pacific Gold color palette is heavily inspired by vintage fruit and vegetable farm crate designs. Warm red, yellow, and turquoise differentiate the Pacific Gold sativa, indica, and hybrid categories. The PG wordmark is a customized treatment of the typeface, Hebden Incised. Gotham is utilized for taglines and body copy, and Carnaby Street for subheaders.