PJC is an experienced, early-stage venture capital firm out of Boston. When they started their student-run venture fund, they approached us to help them put form and function to their idea. The new fund would serve ambitious first-time founders at college campuses across America. So the brand identity needed to speak to that unique student.
— Logo System
— Typography, Color
— Collateral and Social Media
― Captures Odds On VC’s spirit: we are experimental, brave,
― Appeals to young, ambitious, world-wise founders without pandering. They are young, but capable.
― Differentiates us from traditional institutional VCs and
existing college funds.
― 18-35 years old (generally). Gen Z / Millennial. Diverse in gender and ethnicity.
― Ambitious and motivated. Most will be first-time founders.
― Scrappy, industrious, thrifty, inclusive, optimistic, ambitious, and socially conscious.
Part of our work involved helping Odds On define and declare their fund’s purpose through brand positioning and messaging.