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Nike LA type

Nike “Commitment to L.A.” Lettering & Illustrations

We collaborated with Nike’s Global Communications team on illustrations and custom type for their “Commitment to L.A.” Gallery released the week following Super Bowl LVI. While Joe Burrow was icing his knees and Aaron Donald was popping champagne bottles, Nike wanted to celebrate the many moments of sports history in the city of Angels: Nike opened it’s first store here in 1976, celebrities like Farrah Fawcett and Alice Cooper shopped at LA Nike shops throughout the ’70s and ’80s, the ’88 LA Olympics were iconic, not to mention all the teams, athletes and youth programs sponsored by the Swoosh.

We were brought on to help illustrate this sports legacy in LA. Our goal: to capture the vibrant but gritty glory of Los Angeles. Nike’s team then integrated the assets into an interactive online gallery. Huge thanks to Nike for involving us in this beautiful ode to LA.


— Illustration
— Lettering

Art Direction, Graphic Design, Web Development by Nike Global Communications Platform team:

Micah Dunham, Creative Director
Marissa Stephenson, Managing Editor
Chris Nelson, Global Manager
Aaron Robertson, Graphic Design
Kennard McClellan, Project Lead

Nike Commitment to LA Hoodzpah hero

By the Numbers


Nike Cortez Colorways

700 Nike Cortez v4


LA Nike Stores

10 stores v3b Animate
trophy nike ctla v3 Animation

8 Nike-sponsored professional teams

nike flag 800px

Reilyn Turner, forward on the UCLA women’s soccer team, became Nike’s 1st sponsored student athlete in 2021.

82 Scoreboard Nike CTLA Animation

82% of L.A. youth play at least one sport.

Timeline animation treatments

We built sketched animations on top of Nike supplied photography for the timeline section.

Nike CTLA Timeline GIF 2015
Nike CTLA Timeline GIF 2002
Nike CTLA Timeline 1966
Nike shoe animation

LA lettering

Inspired by the favorite hometown teams, the storied athletic past, and the eclectic neighborhoods of Los Angeles.

LA lettering
LA lettering
LA Lettering
LA Lettering
LA Lettering
LA Lettering

More of a good thing

Creepy gif from The Simpsons of homer patting couch, telling you to come and sit

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