Headlands is a local Orange County leather goods company run by husband and wife duo, Scott and Becca. Their handmade items range from men’s leather wallets and dopp kits, to clutches and planter sleeves. The brand features classic leather styles with unique accent options like electric blue thread. With business booming, Headlands needed a logo and identity update. A timeless and more versatile identity system was required to boldly suit their web presence, sales collateral, packaging, and POS displays. Our branding agency was honored to be the ones to carry this out. We reworked their identity system and collateral to be as classic as the centuries old leather traditions Headlands embraces. See more of Headlands handmade collection at www.headlandshandmade.com.
— Identity System with Logos and Secondary Marks
— Custom Wordmark
— Care Cards and Packaging Experience Pieces
— Catalog Design & Layout
Cards and packaging are all customized by hand, to save on printing, to avoid waste, and to mirror the personal attention that goes into each Headlands Handmade leather good. A system of cards and stamps were created in order to make this customization as simple and clean as possible.
Media decks and wholesale linesheets were designed to help Headlands Handmade build more wholesale accounts. The decks were meant to education consumers and buyers on the quality, features, and responsible practices involved in making each item as well as pricing and color ways.