Tyler Hanks, pediatric dentist and founder of Happy Tooth, is bound and determined to make going to the dentist fun for kids. And Hoodzpah got to help turn that seeming pipe dream into a half pipe of reality complete with kid-approved visual identity, print collateral, Insta-worthy murals, and more. We had such a blast working on this branding project. Creating a positive early dentistry experience with kids can encourage lifelong healthy habits that make a difference in their lives and—by extension—their communities. Tyler’s office is now open and taking appointments in Salt Lake City, UT. Stop by for a cleaning and a game of one-on-one with Dr. Hanks on the custom Happy Tooth half court. Yeah, you heard us right.
Interior Design by: Dustin and Katie Locke
Happy Tooth website by: *Dustin Locke
*You might recognize Dustin’s name from our Skip project! Thanks for bringing us in on another awesome one, Dustin.
— Discovery & Strategy
— Identity System
— Brand Guidelines
— Typography & Color
— Tees & Swag
The core Happy Tooth colors are a minty light blue and bright red. We built out an expanded color palette for uses on murals and the custom basketball court.
Beale: for fun headers and CTA’s. Peep the numerals on the different Happy Tooth exam room doors. (Purchase a license to this #hoodfont in our shop.)
Presley Slab: for contact info and other secondary info. By Sudtipos.
Stinger: We used Stinger by Zeta Fonts and customized it with our own swashes to make an ownable wordmark.
Other very necessary Happy Tooth print pieces Hoodzpah helped with: