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Happy Tooth SLC - Branding by Hoodzpah, a brand identity studio

Happy Tooth Branding

Tyler Hanks, pediatric dentist and founder of Happy Tooth, is bound and determined to make going to the dentist fun for kids. And Hoodzpah got to help turn that seeming pipe dream into a half pipe of reality complete with kid-approved visual identity, print collateral, Insta-worthy murals, and more. We had such a blast working on this branding project. Creating a positive early dentistry experience with kids can encourage lifelong healthy habits that make a difference in their lives and—by extension—their communities. Tyler’s office is now open and taking appointments in Salt Lake City, UT. Stop by for a cleaning and a game of one-on-one with Dr. Hanks on the custom Happy Tooth half court. Yeah, you heard us right.

Interior Design by: Dustin and Katie Locke
Happy Tooth website by: *Dustin Locke

*You might recognize Dustin’s name from our Skip project! Thanks for bringing us in on another awesome one, Dustin.


— Discovery & Strategy
— Identity System
— Brand Guidelines
— Typography & Color
— Stationery
— Tees & Swag
— Mural

Horizontal Logo
Happy Tooth horizonal logo by Hoodzpah
Stacked Logo
Happy Tooth stacked logo by Hoodzpah new
Mascot Seal
Happy Tooth mascot seal by Hoodzpah
Alternate 3D Stacked Logo
Happy Tooth 3d logo by Hoodzpah
Happy Tooth favicon by Hoodzpah
Primary Color Palette
happy tooth primary color palette@2x 50
Happy Tooth SLC Hoodzpah branding - mural
2 Happy tooth book nook 1400px
Happy Tooth waiting room book nook
2 happy tooth waiting room stickers Hoodzpah
Waiting Room Slide decorated with Illustrated decals.
Happy tooth office animated
Office details.

Type & Color:

The core Happy Tooth colors are a minty light blue and bright red. We built out an expanded color palette for uses on murals and the custom basketball court.


Fonts in use:

Beale: for fun headers and CTA’s. Peep the numerals on the different Happy Tooth exam room doors. (Purchase a license to this #hoodfont in our shop.)
Presley Slab: for contact info and other secondary info. By Sudtipos.
Stinger: We used Stinger by Zeta Fonts and customized it with our own swashes to make an ownable wordmark.

1 Happy Tooth basketball court Hoodzpah 2100px
1 Happy Tooth basketball hoop Hoodzpah 2100px
Happy Tooth branding - custom basketball court floor by hoodzpah



Custom basketball court design:

Tyler and us bonded big time over basketball, so when he said, “custom basketball court,” we said, “a thousand times yes.”


“Bite Me” Mural:

We illustrated a custom mural—unofficially dubbed “The Laughing Gas Fever Dream”—full of bright colors and wacky mouths and some funky, chunky custom lettering.

Bite Me Hoodzpah custom lettering 800px
3 Happy Tooth Collateral by Hoodzpah


Other very necessary Happy Tooth print pieces Hoodzpah helped with:

  • Business Cards
  • Appointment Cards
  • Illustrated Sticker Sheets to give to patients
happy tooth chatter box Hoodzpah 480px
Happy tooth tees designed by Hoodzpah

Take a video tour of the Happy Tooth office.

→ Video by McCall Monson Film

→ Interior Design by: Dustin & Katie Locke

→ Check out Dr Hanks in his J’s!

2 Happy tooth bball court hoodzpah 1400px
5 happy tooth naughty tooth Hoodzpah 1200px

Follow Happy Tooth for hilarious TikTok videos and dental tips.
If you book an appointment, give Dr. Hanks a high-five for us.

Instagram: @happytoothslc
TikTok: @happytoothslc

Shop the Happy Tooth store for teeth cleaning products and fun HT merch. 100% of their profits go to The Happy Tooth Foundation:

2453 E 3300 S Suite 101,
Millcreek, UT 84109


More of a good thing

Creepy gif from The Simpsons of homer patting couch, telling you to come and sit

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