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Hoodzpah Logo
  • Work
  • About
    • Meet the Team
    • Podcasts and Articles
    • Vlogs and Live Streams
    • Talks and Events
  • Blog
  • Shop
    • All
    • Books & Resources
    • Fonts
    • To Wear
    • Prints & Things
  • Course
  • Contact
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Hoodzpah Logo

By Type

  • ∞ Branding
  • § Custom Type
  • Ω Illustration
  • ◊ Print and Packaging
  • ¤ Environmental Design
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  • ¡¡ Messaging

By Industry

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Rosaline title Treatment Hoodzpah 20th century feature

20th Century’s Rosaline Title Treatment

∞ Branding  /  § Custom Type

Nike CTLA Hoodzpah featured image

Nike “Commitment to LA” Lettering & Illustrations

§ Custom Type  /  Ω Illustration

Disney Encanto Logo Title Treatment Explorations by Hoodzpah

Disney’s Encanto Title Treatment Concepts

∞ Branding  /  § Custom Type

SeatGeek Wordmark

SeatGeek Logo and Typeface

§ Custom Type  /  ∞ Branding

Luca Movie Title Treatment Unchosen Concepts by Hoodzpah branding Studio for Disney Pixar

Title Treatment Concepts for Disney and Pixar’s Luca

∞ Branding  /  § Custom Type

Godmothered Disney Title Treatment by Hoodzpah - midcentury modern serif

Disney Godmothered Title Treatment

∞ Branding  /  § Custom Type

Lakers poster

Los Angeles Lakers

Ω Illustration  /  § Custom Type

Basketball ball with Fanhood logo

Fanhood

Ω Illustration  /  § Custom Type  /  ∞ Branding

The High album cover art for 10x19

10×19

Ω Illustration  /  § Custom Type

Voda Films logo on a photo of Rob Machado taken by Voda Films

Voda Films

∞ Branding  /  ¡¡ Messaging

Lindsey Vonn Cover illustration for Red Bull Zine

“The Legend of Vonn” Red Bull Zine

◊ Print and Packaging  /  Ω Illustration  /  ¡¡ Messaging

Matador Network logo

Matador Network Logo Redesign

∞ Branding

Red Bull Road Trip USA logo on a photo of Red Bull Road Trip USA pit crew servicing the F1 race car in the desert

Red Bull Road Trip USA

∞ Branding  /  § Custom Type  /  ◊ Print and Packaging
¤ Environmental Design  /  Ω Illustration

Best Picture Spotlight poster

Best Picture Art Show

Ω Illustration

Custom Type for Airbnb Mag

Airbnb Magazine

§ Custom Type  /  Ω Illustration

The Greatest Showman logo unchosen by Hoodzpah

The Greatest Showman Movie Logo

§ Custom Type  /  ∞ Branding

Drake album cover art for 10x17

10×17: Ten Best Albums of 2017 Reimagined

Ω Illustration

Stora Influencerpriset program booklet

Stora Influencerpriset

∞ Branding  /  ¤ Environmental Design

Love Simon poster

Social Media Love, Simon Campaign

Ω Illustration

Bikram Yoga Website illustration

Bikram Yoga Irvine Rebrand

∞ Branding  /  Ω Illustration

Chance The Rapper Album Cover Art

10×16: 10 Best Albums of 2016 Redesigned By Hoodzpah

Ω Illustration

@HoodzpahDesign on Instagram

More fun details from our @nicolettospasta project More fun details from our @nicolettospasta project. ⁠
Fun fact, the cowboy riding the marinara sauce is based on a real, larger than life Nicoletto's employee.⁠
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Look for Nicoletto's in specialty grocers near your, or visit one of their Nashville locations for a pasta bowl! Tell the Hoods say "what's up." 🖤🍝⁠
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Shop and food photos by @kellidirksphoto⁠
Mural painted by @muralsbyloba⁠
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Along with revamping Nicoletto's brand identity an Along with revamping Nicoletto's brand identity and packaging system, we also worked with them to deck out their newest location in Donelson. So whether you experience Nicoletto's via their dried pasta in a specialty grocer, or via one of their restaurants, they get a cohesive experience. This is how brands become iconic and recognizable.⁠
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We were so happy to get such a warm reception of the work on ⁠
@brandnewbyucllc (nabbing best reviewed and 🔥 image of the week) and @thedieline : ⁠
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"The design language extends effortlessly down to the 1-color applications like the tray liners and takeout boxes, maintaining, across all touchpoints, the same level of sophistication and playfulness that is as fresh as the pasta Nicoletto’s is known for." - Armin Vit, Brand New⁠
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Take a look at the beautiful motion @arturobydesign did to show off the brand fonts and color palette. Fonts in use are #hoodfonts Beverly Drive Right and Santa Ana Sans (both available in our shop). ⁠
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Shop photos by the fabulous @kellidirksphoto⁠
Packaging photo by the one and only @scottsnyderphoto ⁠
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Our work for @nicolettospasta is featured on Brand Our work for @nicolettospasta is featured on Brand New @ucllc today! Checkout the review and vote via link in bio 

More gorgeous photos by @scottsnyderphoto
The Nicoletto’s (@nicolettospasta ) brand voice The Nicoletto’s (@nicolettospasta ) brand voice reflects its founders, Danny and Ryan: focused on great quality without any high brow, pretentious BS. This brother duo knows how to have fun but they also take the craft of pasta making seriously. ⁠
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The messaging is easy-going and straight forward. The color palette is classically Italian, drawing from vintage Vespa paint colors paired with stark black and off-white type. Typography is casual but elevated, featuring our own #hoodfonts Santa Ana Sans and Beverly Drive Right, and Mike Breen’s P22 Mackinac for body copy.⁠
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See the full case study on our site! ⁠
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Photos by  @scottsnyderphoto⁠
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With new restaurant locations set to open and a fa With new restaurant locations set to open and a fast growing wholesale vertical serving gourmet and specialty grocers across the U.S., Nicoletto's needed to level up their visual identity, restaurant collateral, and CPG packaging to be well positioned for their next phase of growth. ⁠
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@nicolettospasta⁠
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Photography by: @scottsnyderphoto
So happy to finally share our work with our long-t So happy to finally share our work with our long-time buds / Nashville's favorite pasta shop, Nicoletto's Pasta and Italian Kitchen! (@nicolettospasta)⁠
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We helped them design their first logo in 2015 as they transitioned out of the music business and into the pasta business. So when they rang us up about expanding and updating the restaurant branding, we were excited to pick up where we left off. ⁠
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Here's a look at the logo system for the CPG dried pasta vertical, the restaurant vertical, and other fun secondary marks.

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We’re a branding studio based out of Orange County, CA. Logos, identity systems and type design for legacy and emerging brands.  Drop us a line and say hey!

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The shop is closed for spring cleaning till June 1. Have Qs or urgent needs? Email us at info@hoodzpahdesign.com. Dismiss