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Spafax Animated Holiday Card

Art Director & Designer:
Amy Hood
Animator:
Taylor Peck

Spafax is an all encompassing in-flight entertainment company–from content creation, to media buying, to marketing, and strategy–that we’ve worked with on various projects throughout the year including this fun animated holiday card. Everything we work with Spafax on is fun because they hire passionate people with clever ideas, but there’s always an extra touch of gaiety and mirth when it comes to holiday projects.

Spafax Christmas Card of an airplane flying in the clouds by Hoodzpah

Spafax Christmas Card of an airplane flying in the clouds by Hoodzpah

The Premise

The Spafax team wanted to do something really engaging and fun for their annual holiday card that they send out via their e-newsletter so we agreed on making a 15second animation – something that reminded their clients  about them and what they do, but also something that was just fun and enjoyable for the Spafax global team members who work so hard all year.

Spafax Animated Holiday Card of a woman on an airplane by Hoodzpah

Spafax Animated Holiday Card of a boy on an airplane by Hoodzpah

The Illustration and Aesthetic

Spafax has offices all over the world and works with clients globally, so we wanted the animation to feel inclusive and diverse. We also wanted the illustration style to be bold and clear enough to make an impact at the 600px width size it would be viewed at in an email newsletter. Lastly we wanted to keep it short and sweet, because just the same as I won’t read Aunt Ethel’s 2 page year end recap newsletter, I don’t want to watch a 4 minute animated holiday card from a business colleague or vendor.

Spafax Animated Holiday Card of a man on an airplane by Hoodzpah

Spafax Animated Holiday Card of a child using an ipad on an airplane by hoodzpah

Spafax Animated Holiday Card of a woman watching tv on an airplane by Hoodzpah

Spafax Animated Holiday Card of a man reading a magazine on an airplane by Hoodzpah

The Animation

We created key frames for the 3 different scenes showing people enjoying content or media that could have been created or distributed by Spafax. Then our animator, Taylor, got to work making a smooth 15 second video with fun little touches to bring it to life: a child swiping an inflight game on his iPad, a woman watching a movie on the screen in a seat back, a man reading an article in an inflight magazine.

See our final video on the right.

 

 

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