Saute magazine design by Hoodzpah Branding Agency in Orange County

Magazine Style Guidelines – Logo Refinement
Identity Asset Creation
Illustration – Editorial Design 

 While the world might be divided on music preferences, political allegiances, or Netflix queue inclinations – good food is the great peacemaker. We found fellow food lovers in Keith Sevigny and Michelle Slieff, the Publisher and Editor in Chief respectively of Saute Magazine. Keith and Michelle invited Hoodzpah to be the creative directors on their new project. Our branding team set the editorial layout and magazine style guidelines for future issues. We were honored to design the inaugural issue of the regional food journal. Targeted at coastal cities, discerning food enthusiasts, and high income homes in Orange County, Keith and Michelle asked for a clean, elegant, minimal and modern editorial design that would play a subtle stage for stunning food photography and recipes.

Creative Directors

Amy Hood – Jennnifer Hood

Editor in Chief

Michelle Slie

Publisher

Keith Sevigny

Graphic Design & Production

Emily Atwood – Winston Elliot
Hector Garcia – Scott Hardyman
Arturo Jimenez – Scott Stegman
Makenna Sullivan

Photography

Nancy Villere – Dhrumil Desai
Adam Della – Ulises Roman
Amanda Proufit

Editorial Contributors

Meghan Shaw – Michelle Slie
Danielle Shorr – Joe Cannon
Candice Currie – Gary Faust
Angela Hatcher – Bobby Navarro

Setting the Editorial Design Style

After mood boarding and concepting with the Saute Magazine team, we landed on our final direction for the editorial style of Saute. Headings across the book mainly existed in a clean sans serif, with body copy and pullquotes in a timeless serif for easier legibility and a touch of classic elegance. Occasional vertical type headlines revealed that the magazine was no square, but interested in border-breaking food stylings and flavors. Content is mostly free of sidebars and pullouts, to keep the stories focused. The only distraction would be the divas of the magazine, the photographs. Stunning, full page vistas of Macadamia Jalapeño Biscuits, Wild Spanish Octopus, Coconut Chicken Curry, and other mouth-melting dishes.

Adding “Keep” Factor

In our modern world, our most prized assets are virtual. Our music, our books, our movies – all accessible in the cloud or via stream. So little is kept in this heyday of give-it-away feng shui. So how would we extend the shelf life of this magazine, adding content that would extend past the initial read through? Our goal was to design a journal, not a passing magazine with list bait titles and cheap thrills. So the Saute magazine team focused on: valuable content about local restaurants, educational information about the food and drinks we love , truly unique recipes that could become family favorites, and elevated design that wont age in a week.

Custom Editorial Icons and Illustration

While the photographs are the main event in Saute Magazine, the subtle section icons and occasional illustration were created to feel as elegant and worthy of a collectible journal. Simple, monoline icons add an elegant way finding element to the book. Where photography was unavailable, we created a custom editorial illustration to suit.

Wine feature editorial illustration by Hoodzpah agency

Media Kit Icons

Hoodzpah created a second set of more detailed monoline icons during the magazine design to help promote the key selling points of the book to new advertisers.

Check out Saute Magazine online:

www.SauteMagazine.com

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