PawnShop Kings

Earlier this year, our friends in the band PawnShop kings came to us looking for a refresh of their brand before a big tour that would take them from California to the legendary Stax Records.

Lead Designer

Amy Hood



PawnShop Kings wanted a retro inspired logo design that retained a bit of the feeling of the original logo, but had a more robust system to go along with it: secondary marks, seals incorporating their motto “Give Love” and other elements that could be easily applied to show posters, vinyls, and other merch. We came up with a retro feeling identity system, featuring custom lettering, that feels right at home next to any old-school blues, mo-town, and country album.