New logo system and simple collateral pieces for Melbourne based Music Venue & Events Management Company, Cult Leader. The guys behind this brand operate 2 legendary venues (the Cherry Bar located on the world famous AC/DC Lane, and Yah Yahs), plus 4 amazing festivals in and around Melbourne, Australia. For their rebrand they wanted something bright and cheeky. The brand name took us down so many fun rabbit holes when iterating on iconography and imagery. We landed on moths to a flame. Simple business cards, and various secondary marks were created for easy branding of merch like tees, stickers, pins, etc.
Various other collateral pieces were easily created from the secondary marks. This also makes for simple merchandising as most graphics are ready to put on a t-shirt, hat, sticker, patches, or pins.