Call Me Irresponsible

We are really digging PacSun’s new marketing campaign. PacSun has always been the dweeby wannabe little brother in the action sports industry family. The kid that tries so hard to keep up with his cooler older brothers, but try as he may just can’t quite seem to tap into his own unique rad-ness. Well it seems this dweeby kid is growing into his own. The new ads are unique, creative, gritty and – well – refreshing. Check some of them out below. Hi-five PacSun. Welcome to the big kids’ table.

Behind the scenes interviews with surf/skate/snow/bmx/motox’s finest on their style.

Call Me Irresponsible PacSun commercial.

Pro surfer and skateboarder, Scotty and Trukey Stopnik of the Cycle Zombies. We interviewed them for our Guide To Summer for LOCALE.

Listening to:
Frank Sinatra’s
“Call Me Irresponsible”


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