Hoodzpah is an adapted spelling of the Yiddish word chutzpah, which is used to express admiration for nonconformist but gutsy audacity. The word is pronounced hood-zpuh with a kind of a throaty “h” sound.

Hoodzpah is a branding agency with moxie. We relish in creating things that delight the senses and serve the purpose. We’ve branded hundreds of businesses. We’ve also carried on the torch of brands that have come before us, designing on campaigns and projects for cultural pillars like Google, Disney, Vox Media, and Target. Our modern team is hand-selected per project, to best suit each client’s needs. Each project is spearheaded by the Creative Directors that founded and helm our own brand: Amy and Jennifer Hood. We enjoy inserting fresh perspective on challenging projects.  Problems welcome. Solutions served hot.

Founders & Creative Directors


  • Branding & Identity
  • Creative Direction
  • Strategy
  • Illustration
  • Typography & Lettering
  • Messaging
  • Editorial & Layout
  • Environmental Design


  • Packaging
  • Digital Design
  • User Interface
  • Motion Graphics


Professional Practices for Graphic Design Dept.
LCAD (Laguna College of Art and Design),  Laguna Beach, California   /   2014 – Present

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