Hoodzpah is an adapted spelling of the Yiddish word chutzpah, which is used to express admiration for nonconformist but gutsy audacity.

hood-spuh with a kind of a throaty “h” at the front.

We create things that delight the senses and serve the purpose: from brand identities for companies large and small, to campaigns and projects for cultural pillars like Disney, The Lakers, 20th Century Fox, Red Bull, and Target.

Founded 2011


  • Brand Identity
  • Creative Direction
  • Strategy
  • Illustration
  • Typography & Lettering
  • Messaging
  • Editorial & Layout
  • Environmental Design
  • Packaging
  • Digital Design
  • User Interface
  • Motion Graphics

The Team:

Brittany Morgan smiling in a hatBea Morgan

Office Cat Herder

Bea Morgan is a saucy Sicilian Russian who loves to dabble in photography. She is a known collector of vintage nostalgia, an unofficial expert on all things sci-fi, and – last but not least – she keeps the emails answered, the packages shipped, and things running smoothly at Hoodzpah.


Professional Practices for Graphic Design Dept.
LCAD (Laguna College of Art and Design),  Laguna Beach, California   /   2014 – 2017

Catch the Hoods at a Conference or Workshop near you!

  See upcoming Tour Dates  

On the Blog:

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