Hoodzpah is an adapted spelling of the Yiddish word chutzpah, which is used to express admiration for nonconformist but gutsy audacity.

hood-spuh with a kind of a throaty “h” at the front.

We create things that delight the senses and serve the purpose: from brand identities for companies large and small, to campaigns and projects for cultural pillars like Google, 20th Century Fox, and Target. Our team is virtual, we build custom teams around every project to best suit your needs. Each project is spearheaded by the Creative Directors and founders: Amy and Jennifer Hood.

Founded 2011


  • Brand Identity
  • Creative Direction
  • Strategy
  • Illustration
  • Typography & Lettering
  • Messaging
  • Editorial & Layout
  • Environmental Design
  • Packaging
  • Digital Design
  • User Interface
  • Motion Graphics

The Team:

Brittany Morgan smiling in a hatBrittany Morgan

Office Cat Herder

Brittany Morgan is a saucy Sicilian Russian who loves to dabble in photography. She is a known collector of vintage nostalgia, an unofficial expert on all things sci-fi, and – last but not least – she keeps the emails answered, the packages shipped, and things running smoothly at Hoodzpah.


Professional Practices for Graphic Design Dept.
LCAD (Laguna College of Art and Design),  Laguna Beach, California   /   2014 – 2017

Catch the Hoods at a Conference or Workshop near you!

  See upcoming Tour Dates  

On the Blog:

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