Hoodzpah is an adapted spelling of the Yiddish word chutzpah, which is used to express admiration for nonconformist but gutsy audacity.

hood-spuh with a kind of a throaty “h” at the front.

Hoodzpah is a brand identity agency with moxie. We relish in creating things that delight the senses and serve the purpose. We’ve worked on identities for companies large and small. We’ve also carried on the torch of brands that have come before us, designing on campaigns and projects for cultural pillars like Google, Disney, Vox Media, and Target. Our modern team is hand-selected per project, to best suit each client’s needs. Each project is spearheaded by the Creative Directors and founders: Amy and Jennifer Hood. We enjoy inserting fresh perspective on challenging projects. Problems welcome. Solutions served hot.


  • Brand Identity
  • Creative Direction
  • Strategy
  • Illustration
  • Typography & Lettering
  • Messaging
  • Editorial & Layout
  • Environmental Design
  • Packaging
  • Digital Design
  • User Interface
  • Motion Graphics

The Team:


Professional Practices for Graphic Design Dept.
LCAD (Laguna College of Art and Design),  Laguna Beach, California   /   2014 – 2017

Catch the Hoods at a Conference or Workshop near you!

  See upcoming Tour Dates  

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