About This Project
We recently wrapped an exciting project for one of the world’s most innovative energy companies. Regen Energy got in contact with Hoodzpah about a complete rebrand of their look. Their company’s technology revolutionizes commercial energy management, saving companies drastically on their energy costs while preserving the planet’s resources. Regen’s core product, Swarm Logic, is easy to install, is automated and monitored virtually 24/7, and delivers unprecedented ROI. As exciting as all this is, their brand was not aligning with these features and values. Their brand did not look streamlined, modern, forerunning, or easy. It looked dated. The website was not mobile-friendly and was hard to navigate. This was our mission: to help rename the company, rebrand the company as well as their feature product (Swarm Logic), redesign collateral and identity assets, and redesign/develop (with the help of our friends over at Grumpyhouse) their website to be exciting to experience and easy to use.
Working closely with the Regen team and marketing consultant Stephy Pool, we began to transform the brand. Hoodzpah helped rename the company to Encycle, a nod to the enveloping nature of their technology to harmonize energy use while conserving resources. From there proceeded the rebrand of the identity system. The goal of the logo rebrand was to play to the forerunning, advanced nature of the company’s technology while also speaking to the fact that the company is established and for commercial clients, not some newfangled tech for the everyday consumer’s home. This led to clean lines and intertwined circles mixed with a more traditional word mark that was slightly arched on a vista horizon.
The web redesign focused on updating the site to match the new brand, developing it to be responsive, as well as consolidating page structure to be more easily navigated. Clear call-to-actions were identified and honed in on. Extraneous information was consolidated or removed to make things leaner and easier to sort through. With a technology as advanced as theirs, our goal on web content was to find the balance between explaining enough while not going deeper than their consumer base needed to make a buying decision. With time and effort we were able to cut the fat and slim down the site to a more manageable, intuitive size. Where necessary, complicated information was distilled into visual icons or graphs to help explain. The impressive story of the company’s origin we developed into an interactive experience, with full frame illustrated scenes leading the user through Encycle’s history. The client was thrilled with the final product, and recently launched the new brand name and look publicly at the APPA Conference in Austin, Texas. Learn more about Encycle at encycle.com.