Dell recently began airing a miniseries on hulu called “What Lives Inside”, starring Chapman University alum Colin Hanks, Academy Award winner J.K. Simmons, and America’s favorite silver screen unfit mother, Catherine O’Hara (seriously, who leaves for Christmas vacay and forgets their kid… twice). I’ve only watched one of the 13 minute long episodes that make up the short film and I am already hooked. The miniseries is directed by Robert Stromberg – who also directed Disney’s “Maleficent,” so it’s no wonder that the shorts have all the heartwarming whimsy, imagination, and quality reminiscent of a Disney film. The project is a social film, meaning they tasked Dell fans with creating and submitting character ideas which were then weaved into the film. It is also, obviously, a product placement for Dell products like the new Venue 8 7000 Series tablet. And guess what: it worked. How do I know? Because here I am typing it.
Take a quick 15 minute break and watch the first episode. It’s a good reminder that advertising, design, and marketing doesn’t have to hit you over the head to be effective. Pablo Picasso said this about art, and I think, in some cases, it applies just as much to design:
[vc_row][vc_column width=’2/3′]”The purpose of art is washing the dust of daily life off our souls.”[/vc_column][vc_column width=’1/3′][/vc_column][/vc_row]
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